Fundamentals of Planning and Developing Tourism, Pearson New International Edition, 1st edition

For all courses in tourism development planning for both the public and private sectors

Fundamentals of Planning and Developing Tourism brings into focus the growing importance of tourism in developing economies of the world, for social change, alleviating poverty, and achieving sustained growth. It offers a complete, organised, and quantifiable methodology for tourism development planning that reflects economics, marketing, and crucial issues such as conservation, capacity constraints, and social acceptability. It covers all steps used for analysing and planning tourism development in free market, mixed, and centrally-planned economies. The text is replete with historical explorations and examples, including several real life case studies illuminating both successes and failures in tourism planning and development.