Hooked: Revealing The Hidden Tricks Of Memorable Marketing, 1st edition

Published by Pearson (May 23, 2016) © 2016

  • Patrick Fagan
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In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.

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  • An Introduction
  • The science of communication
  • The brain
  • 1: Invite attention
  • Primal
  • Affective
  • Self-relevant
  • Surprising
  • 2: Ignite Thinking
  • Mystery
  • Ease
  • Narrative
  • 3: Incite action
  • Memory
  • Autopilot
  • Priming
  • Putting it to use
  • Your kit for crafting the perfect communication
  • Promotions
  • The psych of like
  • Direct mail 
  • In the office
  • Test, test, test
  • Conclusion

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