Hooked: Revealing The Hidden Tricks Of Memorable Marketing, 1st edition

Published by Pearson (May 23, 2016) © 2016

  • Patrick Fagan
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This product is expected to ship within 5-7 business days for Australian customers.

In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.

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  • An Introduction
  • The science of communication
  • The brain
  • 1: Invite attention
  • Primal
  • Affective
  • Self-relevant
  • Surprising
  • 2: Ignite Thinking
  • Mystery
  • Ease
  • Narrative
  • 3: Incite action
  • Memory
  • Autopilot
  • Priming
  • Putting it to use
  • Your kit for crafting the perfect communication
  • Promotions
  • The psych of like
  • Direct mail 
  • In the office
  • Test, test, test
  • Conclusion

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