How To Wow: 68 Effortless Ways To Make Every Customer Experience Amazing, 1st edition

Published by Pearson (March 23, 2016) © 2016

  • Adrian Swinscoe
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Looking to improve your customer experience?

These 68 strategies will show you how to stand out from your competitors, whatever your business.

Full of practical tips, inspiring insights and interviews with a wide range of leaders and entrepreneurs, How to Wow reveals all you need to deliver a world-class customer experience. Covering both the customer and business side of the equation, you'll learn how to attract new customers, design a leading customer experience and quickly resolve a wide range of problems, plus much more.

  • Part I: The Customer Perspective
  • 1. Attract
  • 2. Engage
  • 3. Serve
  • 4. Keep
  • 5. Refer
  • Part II: The Business Perspective
  • 6. Communicate
  • 7. Motivate
  • 8. Lead
  • Final words
  • Notes
  • Index

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