International Business, 2nd edition

Published by Pearson (November 18, 2014) © 2015

  • S Tamer Cavusgil Georgia State University
  • S Tamer Cavusgil Georgia State University
  • Gary Knight Willamette University
  • John R. Riesenberger President, Consilium Partners , Thunderbird School of Global Management (retired)
  • Hussain G. Rammal
  • Elizabeth L. Rose
Products list
$71.95 AUD

Price Reduced From: $79.95 AUD

Instant access

Remarkable change is the new reality of International Business

The accelerating cross-border flow of products, services, capital, ideas, technology and people is driving businesses, large and small, to internationalise.

International Business 2nd Australasian edition, is a rigorous resource which prepares future managers to operate successfully in multinational settings.

Case studies from a wide variety of markets relevant to Australasian business, including ASEAN countries as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business.

The second edition of International Business features 10 new in-depth case studies specially created for this edition.

For undergraduate students majoring in international business or post-graduate courses in international business.

  • PART 1 Foundation concepts
  • 1 Introduction: What is international business?
  • 2 Globalisation of markets and the internationalisation of the firm
  • 3 Organisational participants that make international business happen
  • 4 The cultural environment of international business
  • PART 2 The environment of international business
  • 5 Ethics and international business
  • 6 Theories of international trade and investment
  • 7 Political and legal systems in national environments
  • 8 Government intervention in international business
  • 9 Regional economic integration
  • 10 Understanding emerging markets
  • 11 The international monetary and financial environment
  • PART 3 Strategy and opportunity assessment
  • 12 Strategy and organisation in the international firm
  • 13 Global market opportunity assessment
  • PART 4 Entering and operating in international markets
  • 14 Exporting and countertrade
  • 15 Foreign direct investment and collaborative ventures
  • 16 Licensing, franchising and other contractual strategies
  • 17 Global sourcing
  • PART 5 Functional area excellence
  • 18 Marketing in the global firm
  • 19 Human resource management in the global firm
  • 20 Financial management and accounting in the global firm

Need help? Get in touch