International Business, 2nd edition
Published by Pearson (November 18, 2014) © 2015
- S Tamer Cavusgil Georgia State University
- S Tamer Cavusgil Georgia State University
- Gary Knight Willamette University
- John R. Riesenberger President, Consilium Partners , Thunderbird School of Global Management (retired)
- Hussain G. Rammal
- Elizabeth L. Rose
Price Reduced From: $79.95 AUD
Remarkable change is the new reality of International Business
The accelerating cross-border flow of products, services, capital, ideas, technology and people is driving businesses, large and small, to internationalise.
International Business 2nd Australasian edition, is a rigorous resource which prepares future managers to operate successfully in multinational settings.
Case studies from a wide variety of markets relevant to Australasian business, including ASEAN countries as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business.
The second edition of International Business features 10 new in-depth case studies specially created for this edition.
For undergraduate students majoring in international business or post-graduate courses in international business.
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