Key Strategy Tools: 88 Tools For Every Manager To Build A Winning Strategy, 2nd edition

Published by FT Publishing International (August 24, 2020) © 2021

  • Vaughan Evans
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Key Strategy Tools empowers managers with 88 strategic tools to help build sustainable competitive advantage and ensure long-term success for your business.

Within the structure of a straight forward strategy process, the Strategy Pyramid, the book gives you classic strategy models such as Porter's Five Forces or Kim and Mauborgnes Blue Ocean Strategy, as well as broader strategic techniques like rating your competitive position or making strategic investment decisions.


This edition introduces you to recent leading strategic thinking such as Markidess Fast Second, McGraths Discovery-driven Growth, Blank and Riess Lean Start-ups and Martins Integrative Thinking.


The book describes each tool succinctly and guides you on how and when to apply them and when to be wary.

  • 1 Identifying key segments
  • 2 Issue analysis (Minto)
  • 3 The 80/20 principle (Pareto)
  • 4 The segmentation mincer (Koch)
  • 5 5C situation analysis
  • 6 SWOT analysis (Andrews)
  • 7 Setting long-term goals
  • 8 Setting SMART objectives
  • 9 Maximising shareholder value
  • 10 Balancing stakeholder interests (corporate social responsibility)
  • 11 Creating shared value (Porter and Kramer)
  • 12 Economic value added (Stern Stewart)
  • 13 Balanced scorecard and strategy map (Kaplan and Norton)
  • 14 Core ideology (Collins and Porras)
  • 15 Obliquity (Kay)
  • 16 Business as a community (Handy)
  • 17 Sizing the market and marketcrafting (Evans)
  • 18 The HOOF approach to demand forecasting (Evans)
  • 19 Income elasticity of demand
  • 20 The five forces (Porter)
  • 21 Assessing customer purchasing criteria
  • 22 Deriving key success factors
  • 23 Weighing economies of scale
  • 24 Corporate environment as a sixth force
  • 25 Complements as a sixth force (Brandenburger and Nalebuff)
  • 26 PESTEL analysis
  • 27 Rating competitive position
  • 28 The resource and capability strengths/importance matrix (Grant)
  • 29 The value chain (Porter)
  • 30 The product/market matrix (Ansoff)
  • 31 The attractiveness/advantage matrix (GE/McKinsey)
  • 32 The growth/share matrix (BCG)
  • 33 Profiling the ideal player
  • 34 Identifying the capability gap
  • 35 The strategic condition matrix (Arthur D. Little)
  • 36 The 7S framework (McKinsey)
  • 37 The opportunity/vulnerability matrix (Bain/L.E.K.)
  • 38 Value proposition design (Ostervalder and Pigneur)
  • 39 Three generic strategies (Porter) and the fatal bias (Goddard)
  • 40 The experience curve (BCG)
  • 41 Strategic repositioning and shaping profit growth options
  • 42 Making the strategic investment decision
  • 43 Blue ocean strategy (Kim and Mauborgne)
  • 44 Fast second (Markides)
  • 45 Beating the commodity trap (d'Aveni)
  • 46 Discovery-driven growth (McGrath)
  • 47 Lean startups (Blank and Ries)
  • 48 The tipping point (Gladwell)
  • 49 The price elasticity of demand (Marshall)
  • 50 The strategic triangle (Ohmae)
  • 51 The 4Ps marketing mix (McCarthy) and the purple cow (Godin)
  • 52 Product quality and satisfaction (Kano)
  • 53 The hierarchy of needs (Maslow)
  • 54 The bottom of the pyramid (Prahalad and Leiberthal)
  • 55 Reverse innovation (Govindarajan)
  • 56 Business process redesign (Hammer and Champy)
  • 57 Outsourcing
  • 58 Optimising the corporate portfolio
  • 59 Creating value from mergers, acquisitions and alliances
  • 60 The corporate restructuring hexagon (McKinsey)
  • 61 Creating parenting value (Goold, Campbell and Alexander)
  • 62 Core competences (Hamel and Prahalad)
  • 63 Strategically valuable resources (Collis and Montgomery)
  • 64 Strategically distinctive resources (Barney)
  • 65 Distinctive capabilities (Kay)
  • 66 Distinctive competences (Snow and Hrebiniak)
  • 67 Dynamic capabilities (Teece, Pisano and Shuen)
  • 68 Deliberate and emergent strategy (Mintzberg)
  • 69 Integrative thinking (Martin)
  • 70 Stick to the knitting (Peters and Waterman)
  • 71 Profit from the core (Zook)
  • 72 The market-driven organisation (Day)

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