Lean Product Lifecycle, The: A Playbook For Making Products People Want, 1st edition

Published by Pearson (November 21, 2018) © 2019

  • Tendayi Viki
  • Craig Strong
  • Sonja Kresojevic
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Access details

  • Digital eBook
  • Instant access
  • Available online, offline and via apps
  • Accessible through the VitalSource Bookshelf

Features

  • A playbook
  • Make highlights and notes
  • Listen as the Bookshelf reads to you

The Lean Product Lifecycle is a playbook that provides frameworks, methods and tools to develop innovative new products and business models, while managing your core portfolio.

Follow the 6 key phases of a product's life - idea, explore, validate, grow, sustain and retire - and discover how to develop products according to their life stage and ensure the right investment for each.. For each stage there is a step-by-step guide of product development best practices using examples and case studies from several companies and start-ups.

Using the tools and templates in this book, you'll be able to:

  • Take a new product from idea to scale within a market.
  • Understand the difference between executing on products that are already successful in the market and searching for profitable business models for new products.
  • Use the right tools and methods for validating new products ideas and business models.
  • Understand how to manage mature products and retire old products using lean innovation principles.
  • Discover how lessons from lean start-ups can transform your business.

Samples

Preview sample pages from The Lean Product Lifecycle >

  • The faces of the Lean Product Lifecyle
  • 1 Introduction
  • 2 Idea
  • 3 Explore
  • 4 Validate
  • 5 Grow
  • 6 Sustain
  • 7 Retire
  • 8 Start Tomorrow
  • Index
  • To the future and beyond

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