
Marketing for Managers (Custom Edition), 1st edition
Published by Pearson Learning Solutions (June 26, 2020) © 2020
- Philip Kotler Northwestern University
- Kevin Lane Keller Dartmouth College
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$71.95 AUD
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ISBN-13: 9780655703310
Marketing for Managers (Custom Edition)
Published 2020
Title overview
This custom edition is published for the University of Adelaide.
It contains selected chapters from:- Marketing Management, 15th edition
- A Framework for Marketing Management, 6th edition