Marketing Management (Custom Edition), 1st edition

Published by Pearson Learning Solutions (February 10, 2020) © 2020

  • Philip Kotler Northwestern University
  • Kevin Lane Keller Dartmouth College

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ISBN-13: 9780655702610
Marketing Management (Custom Edition)
Published 2020

Title overview

This custom edition is published for Macquarie University.

Table of contents

  • Part 1: Building Strong Brands
  • Part 2: Creating Value 1
  • Part 3: Communicating Value
  • Part 4: Delivering Value
  • Part 5: Creating Value 2

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