Marketing: Real People, Real Choices, Global Edition, 12th edition

Published by Pearson (April 22, 2025) © 2025

  • Michael R. Solomon Saint Joseph's University
  • Greg W. Marshall Rollins College
  • Elnora W. Stuart The University of South Carolina Upstate
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Title overview

For undergraduate and graduate courses in strategic management.

A practical, skills-oriented approach to strategic management

In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management A Competitive Advantage Approach, Concepts and Cases captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. It offers more coverage than any other textbook on important issues related to business ethics, social responsibility, global operations, and sustainability.

Thoroughly updated and revised with current research and examples, the 17th Edition helps students and managers effectively formulate and implement a strategic plan that can lead to a sustainable competitive advantage for any type of business.

Table of contents

  • PART 1: OVERVIEW OF STRATEGIC MANAGEMENT
  • The Nature of Strategic Management
  • Business Vision and Mission
  • The External Assessment
  • The Internal Assessment
  • Strategies in Action
  • Strategy Analysis and Choice
  • PART 3: STRATEGY IMPLEMENTATION
  • Implementing Strategies: Management and Marketing Issues
  • Implementing Strategies: Finance and Accounting Issues
  • PART 4: STRATEGY EVALUATION AND GOVERNANCE
  • Strategy Evaluation and Governance
  • PART 5: KEY STRATEGIC MANAGEMENT TOPICS
  • Business Ethics, Environmental Sustainability, and Corporate Social Responsibility
  • Global and International Issues
  • PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS
  • How to Prepare and Present a Case Analysis

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