Nicely Said: Writing for the Web with Style and Purpose, 1st edition

Published by Pearson (May 16, 2014) © 2014

  • Nicole Fenton
  • Kate Kiefer Lee
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This product is expected to ship within 5-7 business days for Australian customers.

Nicely Said: Writing for the Web with Style and Purpose is a practical guide to writing for digital products and websites.  This book will help students develop clear digital communications and improve them over time.
This book answers questions like:

  • How do we get people to care about our products?
  • What’s the business value of empathetic communications?
  • Why do we need to worry about voice, tone, and wording?
  • How can we create better web content as our audiences grow?
The book walks students through making a framework for great communications—with stories, recipes, and brief examples to learn from. When they finish this book, they’ll see their  content in a more meaningful light. They’ll understand how to manage a communication process, find their company’s brand voice, and adjust their tone for different situations. They’ll know how to build trust with customers and show empathy in their writing. 

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