Pharmacy Management (Custom Edition), 3rd edition

Published by Pearson Learning Solutions (March 4, 2016) © 2016

  • Peter Atrill University of Plymouth Business School
  • Eddie McLaney
  • David Harvey University of Southern Queensland (retired)
  • Charmine E. J. Hartel
  • Yuka Fujimoto Deakin University
  • Stewart Adam Deakin University
  • Sara Denize University of Western Sydney
  • Philip Kotler Northwestern University
  • Christopher Lovelock Yale School of Management
  • Paul Patterson University of New South Wales

VitalSource eTextbook

ISBN-13: 9781488682834
Pharmacy Management (Custom Edition)
Published 2016

This custom edition is published for the University of Sydney.

It comprises of chapters selected from the following texts.

  • Human Resources Management, 3rd Edition
  • Principles of Marketing, 6th Edition
  • Services Marketing, 6th Edition
  • Accounting: An Introduction, 6th Edition
  • PART 1
  • Chapter 1 Effective strategic human resource management: Principles and processes
  • Chapter 2 Engaging and motivating employees and managing organisational change
  • Chapter 8 Talent management through HR planning, job design, recruitment and selection
  • Chapter 9 Employee learning, training and development
  • Chapter 10 Strategic performance management
  • Chapter 11 Strategic reward management
  • PART 2
  • Chapter 1 Marketing: Creating and capturing customer value
  • Chapter 3 Analysing the marketing environment
  • Chapter 5 Understanding consumer and business buyer behaviour
  • Chapter 11 Communicating customer value: Advertising and public relations
  • PART 3
  • Chapter 4 Developing service products: core and supplementary service elements
  • Chapter 10 Crafting the service environment
  • Chapter 11 Managing the customer service function
  • PART 4
  • Chapter 2 Measuring and reporting financial position
  • Chapter 3 Measuring and reporting financial performance
  • Chapter 8 Analysis and interpretation of financial statements
  • Chapter 11 Budgeting
  • Chapter 13 The management of working capital
  • Chapter 14 Financing the business

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