Principles of Tourism: A New Zealand Perspective, 8th edition

Published by Pearson (August 3, 2011) © 2012

  • Alan Collier Manakau Polytechnics
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Emphasis is on New Zealand tourism

Principles of Tourism: A New Zealand Perspective is designed to give the reader an overall view of the tourism industry. The emphasis of the text is on New Zealand tourism. In addition, principles of tourism activity and management as they apply globally are comprehensively explored.

Originally designed for those studying the course 'Principles of Tourism' for the New Zealand Diploma in Business, the book has been further developed into a comprehensive text for students of the National Diploma in Tourism. It has also proved to be a valuable resource for other diploma courses in tourism as well as for first-year degree studies and for practitioners in the industry.

  • Part I - An introduction to the nature of tourism
  • 1 An introduction to tourism
  • 2 The tourism product
  • 3 The history and growth of tourism
  • Part II - The tourism industry
  • 4 The structure of the tourism industry
  • 5 Transportation
  • 6 Accommodation
  • 7 Attractions and activities
  • 8 Selling the tourism product
  • 9 Ancillary visitor services
  • Part III - Consumer behaviour and tourism impacts
  • 10 Consumer behaviour
  • 11 The impact of tourism on the host country
  • Part IV - Matching supply and demand in tourism
  • 12 Planning for quality in tourism
  • 13 Marketing
  • 14 Finance in tourism
  • Part V - The future of tourism
  • 15 The future of tourism
  • Glossary of terms
  • Bibliography
  • Index

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