Public Relations: Theories, Practices, Critiques (Custom Edition), 1st edition

Published by Pearson Learning Solutions (October 10, 2016) © 2017

  • Jim MacNamara

VitalSource eTextbook

$71.95 AUD

Price Reduced From: $79.95 AUD

Instant access
ISBN-13: 9781488679810
Public Relations: Theories, Practices, Critiques (Custom Edition)
Published 2016

Title overview

An essential resource for Australian public relations students

Jim Macnamara, one of Australia's best-known and widely-respected public relations and communication professionals, clearly explains public relations concepts, models and theories and applies theory to Australian practice with case studies and culturally relevant examples.

Industry practices, methods and activities, including discussions about Web 3.0 media and communication practices are covered in detail. In addition, practical tools, resources and case studies are provided in the Appendices.

In a clear, lively and engaging style, Jim challenges the US-centric models and theories of public relations and encourages students to think critically about communication and public relations.

Table of contents

  • PART 1 FOUNDATIONAL UNDERSTANDINGS: COMMUNICATION CHALLENGES, THEORIES & MODELS 
  • 1 The best and worst job in the world
  • 2 Understanding how humans communicate - or don't
  • 3 Understanding media
  • 4 Public relations
  • PART 2 PRACTICES, METHODS & THE INDUSTRY
  • 5 Public relations practices
  • 6 Public relations methods and activities
  • 7 The public relations industry
  • PART 3 CRITIQUES & CHANGE
  • 8 Public relations critiques
  • 9 Public relations futures
  • APPENDICES:
  • PRACTICAL TOOLS FOR PUBLIC RELATIONS
  • Appendix 1 Public relations case studies
  • Appendix 2 PR resources

Need help?Get in touch