Research Methods for Leisure and Tourism, 5th edition

Published by Pearson (December 20, 2017) © 2018

  • A J. Veal
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Coverage of both qualitative and quantitative research methods

Now in its 5th edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers.

This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with step-by step guidance through research software including Excel, SPSS and NVivo.

  • I Preparation
  • 1 Introduction to research: what, why and who?
  • 2 Approaches to leisure and tourism research
  • 3 Starting out - research plans and proposals
  • 4 Research ethics
  • 5 The range of research methods
  • 6 Reviewing the literature
  • II Data collection
  • 7 Secondary data sources
  • 8 Observation
  • 9 Qualitative methods: introduction and data collection
  • 10 Questionnaire surveys: typology, design and coding
  • 11 Experimental research
  • 12 Case study method
  • 13 Sampling: quantitative and qualitative
  • III Data analysis
  • 14 Analysing secondary data
  • 15 Analysing qualitative data
  • 16 Analysing quantitative data
  • 17 Statistical analysis
  • IV Communicating results
  • 18 Preparing a research report

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