Service Enterprise 200915, The (Custom Edition), 1st edition

Published by Pearson Learning Solutions (March 1, 2018) © 2018

  • Christopher H Lovelock University of North Carolina

VitalSource eTextbook

$71.95 AUD

Price Reduced From: $79.95 AUD

Instant access
ISBN-13: 9781488624377
Service Enterprise 200915, The (Custom Edition)
Published 2018

Title overview

This custom edition is published for Western Sydney University.

Table of contents

  • Chapter 1: Developing Service Products: Core and Supplementary Service Elements
  • Chapter 2: Developing Service Products and Brands
  • Chapter 3: Improving Service Quality and Productivity
  • Chapter 4: Marketing: Creating and Capturing Customer Value
  • Chapter 5: Distributing Services through Physical and Electronic Channels
  • Chapter 6: Crafting the Service Environment
  • Chapter 7: Customer Behaviour, Culture and Service Encounters
  • Chapter 8: Marketing in the Service Economy
  • Chapter 9: Managing People for Service Advantage
  • Chapter 10: Understanding Costs and Developing Pricing Strategy
  • Chapter 11: Balancing Productive Capacity and Demand
  • Chapter 12: Promoting Services and Educating Customers
  • Chapter 13: Sustainable Marketing: Social Responsibility, Ethics and Legal Compliance

Need help?Get in touch