Start with the Customer, 1st edition

This is a book for anyone in the service of customers.

In a changing world, where everyone claims to be customer-centric, what does it really take to grow a business with customers back where they belong?

Written by one of the foremost authorities on customer behaviour, Start with the Customer will reframe your understanding of the modern customer, guide you through the forces shaping their behaviour, reveal the golden rules and cardinal sins of service and help you build a world class service culture, fit for whatever you're selling and wherever you're selling it.