
Strategic Analysis and Action, 10th edition
Published by Pearson Canada (1 March 2022) © 2023
- Mary M. Crossan Ivey Business School at Western University
- Cara C. Maurer Ivey Business School at Western University
- W Glenn Rowe Ivey Business School at Western University
- Michael J. Rouse Ivey Business School at Western University
6-month access eTextbook
$64.96 AUD
ISBN-13: 9780136473152
Pearson eText for Strategic Analysis and Action (6 Months)
Published 2022
Title overview
For courses in Strategic Management
Strategic Analysis and Action was written to complement case analysis in university and company strategic management courses. It takes a general management perspective, meaning that wherever you sit in the organization, there is a need for both analysis and action that serve to integrate functional analysis such as finance, marketing and logistics, as well as a need to integrate thematic areas such as crisis management and organizational change.