
Supply Chain Management, Pearson New International Edition, 1st edition
Published by Pearson (August 8, 2013) © 2014
- Stanley E. Fawcett Brigham Young University
- Lisa M. Ellram Colorado State University
- Jeffrey A. Ogden Brigham Young University
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Title overview
For undergraduate or MBA courses in Supply Chain Management.
This text takes a strategic, managerial, and cross-functional view of supply chain management, enabling managers to participate in the vision and implementation of world-class supply chain networks. To achieve this, the book introduces a Supply Chain Roadmap process model as a guiding framework for designing and implementing integrated supply chains. Students gain the knowledge and analytical tools to perform analysis and act as change agents within their organisations.