The AI Revolution in Customer Service and Support: A Practical Guide to Impactful Deployment of AI Models, 1st edition

Published by Pearson (July 16, 2024) © 2025

  • Ross Smith
  • Mayte Cubino
  • Emily McKeon
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Products list

Access details

  • Instant access once purchased
  • Fulfilled by VitalSource

Title overview

In the rapidly evolving AI landscape, customer service and support professionals find themselves in a prime position to take advantage of this innovative technology to drive customer success. The AI Revolution in Customer Service and Support is a practical guide for professionals who want to harness the power of generative AI within their organisations to create more powerful customer and employee experiences. This book is designed to equip you with the knowledge and confidence to embrace the AI revolution and integrate the technology, such as large language models (LLMs), machine learning, predictive analytics, and gamified learning, into the customer experience. Start your journey toward leveraging this technology effectively to optimise organisational productivity.

Samples

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In this book, you'll learn about;

  • About AI, machine learning, and data science
  • How to develop an AI vision for your organisation
  • How and where to incorporate AI technology in your customer experience flow
  • About new roles and responsibilities for your organisation
  • How to improve customer experience while optimising productivity
  • How to implement responsible AI practices
  • How to strengthen your culture across all generations in the workplace
  • How to address concerns and build strategies for reskilling and upskilling your people
  • How to incorporate games, play, and other techniques to engage your agents with AI
  • Explore thought experiments for the future of support in your organisation

Table of contents

  • Part I: Introduction to AI and Its Applications in Customer Service and Support
  • 1 The Seeds of an AI Revolution
  • 2 Overview of Generative AI and Data Science Machine Learning
  • 3 Application Areas of AI in Support 
  • Part II: Building AI Models Using Proprietary Content: The 6Ds Framework
  • 4 Vision of Success
  • 5 Discover: Laying the Foundation
  • 6 Design: Building the Blueprint
  • 7 Develop: Crafting the Solution
  • 8 Diagnose: Ensuring Effectiveness
  • 9 Deploy: Launching the Solution
  • 10 Detect: Monitoring and Feedback
  • Part III: Organizational Considerations for AI Model Creation and Deployment
  • 11 Responsible AI and Ethical Considerations in Customer Support
  • 12 Culture Considerations 
  • 13 Defining the Metrics that Matter in This New Era of AI
  • 14 Utilization of AI for Operational Success
  • 15 Evolution of Support Roles with AI
  • Part IV: Gamified Learning and the Future of Work in Support
  • 16 Games, Play, and Novelty in the Age of AI
  • 17 Leadership Excellence in the Era of AI
  • 18 Future of Work: Navigating the AI Revolution
  • 19 Next Steps and Conclusion
  • Glossary

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