Free delivery on all orders. Shop now >
University students
University educators
Professional development
Published by Pearson (July 14, 2021) © 2018
Price Reduced From: $64.96 AUD
The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6th edition, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.
This publication contains markup to enable structural navigation and compatibility with assistive technologies. Images in the publication MAY NOT be fully described, which is a barrier to those who rely on alternative text descriptions. The publication supports text reflow and contains no content hazards known to cause adverse physical reactions.
Need help? Get in touch
All in one place. Pearson+ offers instant access to eTextbooks, videos and study tools in one intuitive interface. Students choose how they learn best with enhanced search, audio and flashcards. The Pearson+ app lets them read where life takes them, no wi-fi needed. Students can access Pearson+ through a subscription or their MyLab or Mastering course.