What's Your Competitive Advantage?: 7 Strategies To Discover Your Next Source Of Value, 1st edition
Published by FT Publishing International (January 9, 2019) © 2019
- Cliff Bowman Cranfield School of Management
- Paul Raspin
Price Reduced From: $33.95 AUD
- SPECIALISATION - choose to focus on a single product or product group and compete through superior product performance.
- ADAPTIVE - increase the system’s ability to respond to changing circumstances, particularly to changing customer needs.
- LOW COST - Deliver equivalent product quality compared to competitors but with a continual and relentless focus on cost reduction
- INNOVATION - Competing through product innovations.
- EXCELLENCE - Continuous incremental improvement of product or service quality
- NO-FRILLS - Serve price sensitive customers with a stripped down alternative product or service.
- TARGETING - Focus on a specific market segment and serve the needs of these customers more effectively than less targeted rivals
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