World of Tourism, Leisure, and Events, The (Custom Edition), 1st edition

Published by Pearson Learning Solutions (February 7, 2020) © 2020

  • A J. Veal
  • Simon Darcy
  • Rob Lynch
  • John Fletcher Bournemouth University
  • Alan Fyall Bournemouth University
  • David Gilbert
  • Stephen Wanhill Bournemouth University
  • Roy A. Cook
  • Cathy H. C. Hsu
  • Lorraine L. Taylor
  • Philip Kotler Northwestern University

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ISBN-13: 9780655702764
World of Tourism, Leisure, and Events, The (Custom Edition)
Published 2020

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Title overview

This custom edition is published for the University of the Sunshine Coast.

Table of contents

  • Module 2: This Thing Called Leisure
    • Chapter 1: This Thing Called Leisure
    • Chapter 5: Providers in the Mixed Economy of Leisure
  • Module 3: Planned Events
    • Chapter 15: Events Management
  • Module 4: An Introduction to Tourism System
    • Chapter 1: An Introduction to Tourism
  • Module 6: Tourism Demand
    • Chapter 2: The Nature of Tourism Demand
  • Module 7: Tourism Consumer Behaviour
    • Chapter 3: Tourism Consumer Behaviour
    • Chapter 2: Marketing to the Traveling Public
  • Module 8: Tourism Intermediaries
    • Chapter 16: Intermediaries
  • Module 9: Tourism Products
    • Chapter 9: Designing and Managing Products and Brands: Building Customer Value
    • Chapter 21: Marketing Mix Applications
  • Module 10: Tourism Sectors and Subsectors
    • Chapter 17: Transportation
    • Chapter 14: Accommodation
    • Chapter 13: Attractions
  • Module 11: Tourism Destinations
    • Chapter 6: Destinations
    • Chapter 17: Destination Marketing
  • Module 12: Future of Tourism, Leisure and Events
    • Chapter 14: The Future of Tourism

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