Michael R. Solomon, Rebekah Russell-Bennett, Josephine Previte and Ryan Payne
Introducing the only Australian-adapted marketing text that utilises up-to-date content and provides a multi-perspective approach for students and instructors, taking into account the COVID-19 impacts, as well as key global trends around sustainability, wellbeing, and to reflect current important issues.
Learners are provided with a balanced look of the complexity of consumer behaviour theory with the need to make sense of the concepts for the real world. The ideas presented are grounded in real-world examples to bring to life the research upon which the text is built. A blend of contemporary and distinctive theories have been integrated; representing cognitive, emotional, behavioural and cultural schools of thought throughout the book. The authors have taken advantage of today's global community, blending local, national and international experiences and knowledge to create a comprehensive guide of consumer behaviour.
Section 1 Foundations of consumer behaviour
1. Buying, having and being
2. Consumption and social well-being
Section 2 Consumers' hearts and minds
4. Learning and memory
6. Motivation and values
7. The Self: mind, gender and body
Section 3 Consumers' decisions and choices
8. Attitudes and attitude change
9. Individual decision making
Section 4 Consumers in their social and cultural settings
11. Group and social influence
12. Subcultures: ethnicity, religion and age
13. Subcultures: lifestyle, income and social class
14. The culture of consumption
This product includes the following instructor resources:
By being digital only, this title offers something unique to the market as it puts digital learning and instructional design at the forefront: by considering learner outcomes and in what way they can best learn that concept with the advantages of digital, there is a balance of text, media and interactivity, whilst maintaining all the rigour to ensure students have the depth and breadth of knowledge. This creates an environment where students can have a more engaging, interactive experience, as well as learn in a way that works best for them.
Provides an alternative way to engage with concepts. Provides opportunities for further learning and reflection
Interactivity eg: drag and drops, fill in the blanks, multiple-choice quizzes
Provides learners an opportunity to actively engage and consolidate learning whilst also being provided with automatic feedback to reflect on areas for improvement
Simulations (Revel only)
Practical, real scenarios in a low risk environment. Application of theory for the learner.
Real consumer data
We've partnered with GfK to provide students with actual consumer data to use in the end-of-part case studies
Michael R Solomon, PhD, is Professor of Marketing in the Haub School of Business at Saint Joseph's University in Philadelphia. Before joining the Saint Joseph's faculty in the fall of 2006, he was the Human Sciences Professor of Consumer Behavior at Auburn University; and before moving to Auburn in 1995, he was chair of the Department of Marketing in the School of Business at Rutgers University, New Brunswick, New Jersey. Professor Solomon began his academic career in the Graduate School of Business Administration at New York University (NYU), where he also served as Associate Director of NYU's Institute of Retail Management. He earned his BA degrees in psychology and sociology magna cum laude at Brandeis University and a PhD in social psychology at the University of North Carolina at Chapel Hill. In 1996 he was awarded the Fulbright/FLAD Chair in Market Globalization by the US Fulbright Commission and the Government of Portugal, and he served as Distinguished Lecturer in Marketing at the Technical University of Lisbon. He held an appointment as Professor of Consumer Behaviour at the University of Manchester (UK) from 2007 to 2013.
Professor Solomon's primary research interests include consumer behaviour and lifestyle issues; branding strategy; the symbolic aspects of products; the psychology of fashion, decoration and image; services marketing; marketing in virtual worlds; and the development of visually oriented online research methodologies. He has published numerous articles on these and related topics in academic journals, and he has delivered invited lectures on these subjects in Europe, Australia, Asia and Latin America. His research has been funded by the American Academy of Advertising, the American Marketing Association, the US Department of Agriculture, the International Council of Shopping Centers and the US Department of Commerce. He currently sits on the editorial or advisory boards of the Journal of Consumer Behaviour, Journal of Marketing Theory and Practice, Critical Studies in Fashion and Beauty and Journal for Advancement of Marketing Education, and he served an elected six-year term on the Board of Governors of the Academy of Marketing Science.
Professor Solomon has been recognised as one of the 15 most widely cited scholars in the academic behavioural sciences/fashion literature, and as one of the 10 most productive scholars in the field of advertising and marketing communications. Professor Solomon is a frequent contributor to mass media. His feature articles have appeared in such magazines as Psychology Today, Gentleman's Quarterly and Savvy. He has been quoted in numerous national magazines and newspapers, including Advertising Age, Adweek, Allure, Elle, Glamour, Mademoiselle, Mirabella, Newsweek, The New York Times, Self, Time, USA Today and The Wall Street Journal. He frequently appears on television and speaks on radio to comment on consumer behaviour issues, including appearances on The Today Show, Good Morning America, Inside Edition, Newsweek on the Air, the Entrepreneur Sales and Marketing Show, CNBC, Channel One, The Wall Street Journal Radio Network, the WOR Radio Network and National Public Radio. He acts as consultant to numerous companies on consumer behaviour and marketing strategy issues and often speaks to business groups throughout the US and overseas. In addition to this text, Professor Solomon is co-author of the widely used textbook Marketing: Real People, Real Choices.
Professor Rebekah Russell-Bennett is Professor of Marketing at Queensland University of Technology, Australia, where she is also Co-Director of the Centre for Behavioural Economics, Society and Technology. Rebekah conducts consumer research primarily in the public and non-profit domains, where she works with policy-makers and marketing managers to design customer-centric solutions for social good. Rebekah is a global leader in the scholarship and impact of social marketing as a behaviour change approach and has been the co-editor of the top-ranked Journal of Services Marketing since 2014. She has more than 300 peer-reviewed publications and was The Australian’s 2019 top researcher in the field of marketing as a result of her work in social marketing. Rebekah has been a co-author of Consumer Behaviour: Buying, Having, Being for the past four editions.
Dr Josephine Previte is a Senior Lecturer in marketing in the UQ Business School at the University of Queensland. She holds a PhD in social marketing from Queensland University of Technology. Her scholarship in social marketing is constantly informed by her ongoing work with not-for-profit and government organisations involving the development of social marketing campaigns, practitioner training and social research. Dr Previte convenes and lectures postgraduate and undergraduate marketing courses at the University of Queensland and is passionate about training and enabling the next generation of consumer researchers and marketers. Her writing and research interests also extend to a critical marketing analysis of consumption and marketplace behaviours and to the study of gender, social media and the sociology of technology. Dr Previte has also published in the areas of technology, gender and social marketing in books, articles and conference proceedings.
Ryan Payne specialises in research and consulting for the retail environment. His favourite book on the matter is The Science of Why We Buy by Paco Underhill. Specifically, Ryan’s research focus is on retail strategy and environmental design, notably through using biometric measurements (such as eye tracking and EEG scans) to track how customers interact with retail environments. Ryan is set to complete his doctoral degree in 2023.
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Consumer Behaviour: Buying, Having, Being
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