
Communication: Organisation and Innovation, 3rd edition
Published by Pearson (August 2, 2012) © 2013
- Sandy Barnett Manukau Institute of Technology
- Susan ORourke Auckland University of Technology
Price Reduced From: $85.95 NZD
Title overview
Effective communication is at the heart of any successful human endeavour
This edition of the highly successful Communication: Organisation and Innovation shows how innovative methods of communication teaching and learning can benefit and strengthen all organisations, especially in today's fast-changing business world.
Control (organisation) and change (innovation) are two concepts that are inherent in the notion of communication. Communication is an innovative, dynamic, ever-changing, risk-taking and adaptive process that generates new relationships, new growth and new ways of thinking.
Key topics and their effect on communication that are addressed in this edition include:
- Social media
- Global recession
- International and crosscultural communication in New Zealand and globally
- Ethics, sustainability and accountability
Suitable for NZDipBus 560 and Professional Communication courses.