Digital Business and E-commerce, 8th edition

Published by Pearson (January 29, 2026) © 2026

  • Dave Chaffey
  • Tanya Hemphill
  • David Edmundson-Bird Manchester Metropolitan University
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$64.95 NZD
Instant access
Products list
$64.95 NZD
Instant access

Table of contents

  1. 1 Introduction to digital business
  2. 2 Opportunity analysis for digital business and e-commerce
  3. 3 E-commerce management
  4. 4 Key issues in the digital environment
  5. 5 Digital business strategy
  6. 6 Digital supply chain management
  7. 7 Digital marketing strategy
  8. 8 Digital communications
  9. 9 Digital experience and service design
  10. 10 Managing digital transformation

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