Visual Analytics Fundamentals: Creating Compelling Data Narratives with Tableau, 1st edition
Published by Addison-Wesley Professional (May 29, 2023) © 2023
- Lindy Ryan
Price Reduced From: $49.99
- A print edition
Price Reduced From: $49.99
- A print edition
Title overview
Master the Fundamentals of Modern Visual Analytics--and Craft Compelling Visual Narratives in Tableau!
Doyou need to persuade or inform people? Do you have data? Then you needto master visual analytics and visual storytelling. Today, the #1 toolfor telling visual stories with data is Tableau, and demand for Tableauskills is soaring. In Visual Analytics Fundamentals,renowned visual storyteller and analytics professor Lindy Ryanintroduces all the fundamental visual analytics knowledge, cognitive andperceptual concepts, and hands-on Tableau techniques you'll need.
Ryanputs core analytics and visual concepts upfront, so you'll always knowexactly what you're trying to accomplish and can apply this knowledgewith any tool. Building on this foundation, she presentsclassroom-proven guided exercises for translating ideas into realitywith Tableau 2022. You'll learn how to organize data and structureanalysis with stories in mind, embrace exploration and visual discovery,and articulate your findings with rich data, well-curatedvisualizations, and skillfully crafted narrative frameworks. Ryan'sinsider tips take you far beyond the basics--and you'll rely on herexpert checklists for years to come.
- Communicate more powerfully by applying scientific knowledge of the human brain
- Get started with the Tableau platform and Tableau Desktop 2022
- Connect data and quickly prepare it for analysis
- Ask questions that help you keep data firmly in context
- Choose the right charts, graphs, and maps for each project--and avoid the wrong ones
- Craft storyboards that reflect your message and audience
- Direct attention to what matters most
- Build data dashboards that guide people towards meaningful outcomes
- Master advanced visualizations, including timelines, Likert scales, and lollipop charts
Thisbook has only one prerequisite: your desire to communicate insightsfrom data in ways that are memorable and actionable. It's for executivesand professionals sharing important results, students writing reportsor presentations, teachers cultivating data literacy, journalists makingsense of complex trends. . . . practically everyone! Don't even haveTableau? Download your free trial of Tableau Desktop and let's get started!