Disrupt: Think the Unthinkable to Spark Transformation in Your Business, 2nd edition

Disrupt: Think the Unthinkable to Spark Transformation in Your Business

ISBN-13:  9780133995909

A complete five-step program for identifying and executing on disruptive business opportunities — now updated and even more effective! 

• Combines the design industry's most powerful "disruptive thinking" techniques with real business implementation discipline
• Walks through defining disruptive opportunities, brainstorming disruptive ideas, crafting them into coherent solutions, getting buy-in, and more
• By frog design's Luke Williams, one of the world's most experienced designers of disruptive products and services