THINK CURRENCY. THINK RELEVANCY. THINK PUBLIC RELATIONS.

Designed for today's students, THINK Public Relations features a clean, open, full-color, engaging visual design with exciting infographics.
THINK Public Relations retails for less than half the cost of most introductory Public Relations textbooks.

IMPROVE CRITICAL THINKING

Tactics, current readings with annotations, provide relevant current examples of key concepts as they appear in primary sources. Readings are annotated with questions from the text’s authors to help improve comprehension.
PR Casebooks, featured in each chapter, offer students an in-depth look at a real-world campaign and encourages reflection through critical thinking questions.
Social Media in Action features are included in every chapter. These case studies focus on social media tactics in real-world PR campaigns. Each Social Media in Action ends with 2-3 open-ended questions to facilitate reader involvement and comprehension.
THINK light bulb questions throughout allow students to hone their critical thinking skills as they read.
Apply Your Knowledge exercises encourage students to apply what they have learned in the chapter to a contemporary situation in order to polish their public relations acumen.
End-of-chapter material features a bulleted list summary to help students quickly and efficiently review key topics, as well as questions for review and discussion to allow readers to test their understanding of chapter material.

ENGAGE STUDENTS

Chapter-opening essays about actual campaigns capture students’ attention and highlight applications of essential chapter topics. Open-ended questions at the end of each essay help focus the reader on the most important questions addressed in the chapter.
BTW… boxes encourage reader to explore current topics of importance in today’s workplace in more depth.

APPLY ETHICS

Ethics in Action boxes introduce readers to the important ethical and legal issues facing public relations practitioners today.

THINK Public Relations, 2nd edition