Marketing for Hospitality and Tourism, 8th edition

Published by Pearson (July 14, 2021) © 2021

  • Philip Kotler Northwestern University
  • John T. Bowen University of Houston
  • Seyhmus Baloglu University of Nevada Las Vegas

eTextbook on Pearson+

ISBN-13: 9780137499014 (2021 update)
per month
Pay monthly or
pay undefined one-time
Buy nowOpens in a new tab
Instant access

In this eTextbook — More ways to learn

  • More flexible. Start learning right away, on any device.
  • More supportive. Get AI explanations and practice questions (select titles).
  • More interactive. Bring learning to life with audio, videos, and diagrams.
  • More memorable. Make concepts stick with highlights, search, notes, and flashcards.
  • More understandable. Translate text into 100+ languages with one tap.

eTextbook access on Pearson+

ISBN-13: 9780137499014 (2021 update)
due today
Buy nowOpens in a new tab

In this eTextbook — More ways to learn

  • More flexible. Start learning right away, on any device.
  • More supportive. Get AI explanations and practice questions (select titles).
  • More interactive. Bring learning to life with audio, videos, and diagrams.
  • More memorable. Make concepts stick with highlights, search, notes, and flashcards.
  • More understandable. Translate text into 100+ languages with one tap.

eTextbook on Pearson+

ISBN-13: 9780137499014 (2021 update)
$54.96
Pay monthly or
pay undefined one-time
Instant access

In this eTextbook — More ways to learn

  • More flexible. Start learning right away, on any device.
  • More supportive. Get AI explanations and practice questions (select titles).
  • More interactive. Bring learning to life with audio, videos, and diagrams.
  • More memorable. Make concepts stick with highlights, search, notes, and flashcards.
  • More understandable. Translate text into 100+ languages with one tap.

eTextbook on Pearson+

ISBN-13: 9780137499014 (2021 update)
$54.96
Pay monthly or
pay undefined one-time
Instant access

In this eTextbook — More ways to learn

  • More flexible. Start learning right away, on any device.
  • More supportive. Get AI explanations and practice questions (select titles).
  • More interactive. Bring learning to life with audio, videos, and diagrams.
  • More memorable. Make concepts stick with highlights, search, notes, and flashcards.
  • More understandable. Translate text into 100+ languages with one tap.

Title overview

Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide. Leading educators in hospitality and tourism, the authors deliver a work grounded in theory and research. Filled with industry examples, the text explores each area of marketing for hospitality and travel and applies theoretical concepts to real-world examples and cases.

The 8th Edition features a new, engaging digital marketing chapter with current applications and industry examples. All-new case studies present real-world problems to analyze, discuss and resolve. Updated with the latest trends in hospitality and tourism marketing, it's all you need to set the foundation for your hospitality career.

Table of contents

PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS

  1. Introduction: Marketing for Hospitality and Tourism
  2. Service Characteristics of Hospitality and Tourism Marketing
  3. The Role of Marketing in Strategic Planning

PART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIES AND STRATEGIES

  1. The Marketing Environment
  2. Managing Customer Information to Gain Customer Insights
  3. Consumer Markets and Consumer Buying Behavior
  4. Organizational Buyer Behavior
  5. Customer-Driven Marketing Strategy: Creating Value for Target Customers

PART III: DEVELOPING THE HOSPITALITY AND TOURISM MARKETING MIX

  1. Designing and Managing Products and Brands: Building Customer Value
  2. Internal Marketing
  3. Pricing: Understanding and Capturing Customer Value
  4. Distribution Channels Delivering Customer Value
  5. Engaging Customers and Communicating Customer Value and Advertising
  6. Promoting Products: Public Relations and Sales Promotions
  7. Professional Sales
  8. Direct, Online, Social Media, and Mobile Marketing

PART IV: MANAGING HOSPITALITY AND TOURISM MARKETING

  1. Destination Marketing
  2. Next Year’s Marketing Plan

Author bios

This publication contains markup to enable structural navigation and compatibility with assistive technologies. Images in the publication are fully described. The publication supports text reflow, is screen-reader friendly, and contains no content hazards known to cause adverse physical reactions.

Need help?Get in touch