Published by Pearson (July 14, 2021) © 2021
Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide. Leading educators in hospitality and tourism, the authors deliver a work grounded in theory and research. Filled with industry examples, the text explores each area of marketing for hospitality and travel and applies theoretical concepts to real-world examples and cases.
The 8th Edition features a new, engaging digital marketing chapter with current applications and industry examples. All-new case studies present real-world problems to analyze, discuss and resolve. Updated with the latest trends in hospitality and tourism marketing, it's all you need to set the foundation for your hospitality career.
This publication contains markup to enable structural navigation and compatibility with assistive technologies. Images in the publication are fully described. The publication supports text reflow, is screen-reader friendly, and contains no content hazards known to cause adverse physical reactions.
Inspire engagement through active learning. Revel® integrates interactives and assessments into a compelling digital narrative. By applying concepts as they read, students immerse themselves in learning, deepening their understanding. This mobile, user-friendly platform empowers students to learn and study on the go, anytime, anywhere, on any device.
All in one place. Pearson+ offers instant access to eTextbooks, videos and study tools in one intuitive interface. Students choose how they learn best with enhanced search, audio and flashcards. The Pearson+ app lets them read where life takes them, no wi-fi needed. Students can access Pearson+ through a subscription or their MyLab or Mastering course.