I'm a studentI'm an educator

Marketing for Hospitality and Tourism, 8th edition

Published by Pearson (July 14, 2021) © 2021

  • Philip Kotler Northwestern University
  • John T. Bowen University of Houston
  • Seyhmus Baloglu University of Nevada Las Vegas
Products list
per month
-month term, pay monthly or pay
Buy nowOpens in a new tab
Instant access

eTextbook features

  • Instant access to eTextbook
  • Search, highlight, and notes
  • Create flashcards
Products list
$79.99
Rent nowOpens in a new tab

Details

  • A print text you can rent
  • Fulfilled by eCampus.com
  • Option to keep after rental expires
Products list
$99.99
Buy accessOpens in a new tab
14 day temporary access available

Access details

  • Instant access once purchased
  • Anytime, anywhere learning via mobile app
  • Register via course invite or LMS link (Blackboard™, Canvas™, Moodle or D2L®)

Features

  • All-in-one digital learning platform
  • Integrated videos and rich multimedia
  • Immediate feedback on tests and quizzes
  • Highlighting, notetaking and study tips
  • App syncs progress across devices

Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide. Leading educators in hospitality and tourism, the authors deliver a work grounded in theory and research. Filled with industry examples, the text explores each area of marketing for hospitality and travel and applies theoretical concepts to real-world examples and cases.

The 8th Edition features a new, engaging digital marketing chapter with current applications and industry examples. All-new case studies present real-world problems to analyze, discuss and resolve. Updated with the latest trends in hospitality and tourism marketing, it's all you need to set the foundation for your hospitality career.

PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS

  1. Introduction: Marketing for Hospitality and Tourism
  2. Service Characteristics of Hospitality and Tourism Marketing
  3. The Role of Marketing in Strategic Planning

PART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIES AND STRATEGIES

  1. The Marketing Environment
  2. Managing Customer Information to Gain Customer Insights
  3. Consumer Markets and Consumer Buying Behavior
  4. Organizational Buyer Behavior
  5. Customer-Driven Marketing Strategy: Creating Value for Target Customers

PART III: DEVELOPING THE HOSPITALITY AND TOURISM MARKETING MIX

  1. Designing and Managing Products and Brands: Building Customer Value
  2. Internal Marketing
  3. Pricing: Understanding and Capturing Customer Value
  4. Distribution Channels Delivering Customer Value
  5. Engaging Customers and Communicating Customer Value and Advertising
  6. Promoting Products: Public Relations and Sales Promotions
  7. Professional Sales
  8. Direct, Online, Social Media, and Mobile Marketing

PART IV: MANAGING HOSPITALITY AND TOURISM MARKETING

  1. Destination Marketing
  2. Next Year’s Marketing Plan

This publication contains markup to enable structural navigation and compatibility with assistive technologies. Images in the publication are fully described. The publication supports text reflow, is screen-reader friendly, and contains no content hazards known to cause adverse physical reactions.

Need help? Get in touch