Entrepreneurship and Effective Small Business Management, Global Edition, 11th edition

Published by Pearson (January 16, 2015) © 2016

  • Norman M Scarborough Presbyterian College
  • Jeffrey R. Cornwall Belmont University
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$180.20 AUD
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Products list
$180.20 AUD
Free delivery

Details

  • A print text
  • Free shipping

This product is expected to ship within 5-7 business days for Australian customers.

Title overview

For undergraduate and graduate courses in entrepreneurship and/or small business management.

 

Discover how to successfully launch and manage a small business.

 

Open your students’ minds to the possibilities, challenges, and rewards of becoming a small business owner with Entrepreneurship and Effective Small Business Management. This text provides students with the tools they need in order to launch and manage a small business.

 

This 11th Edition continues to provide students with a practical, hands-on approach to launch a business that has the greatest chance for success. This edition features ten new cases and the most recent statistics, studies, surveys, and research about entrepreneurship and small business management. 

 

Table of contents

  • Section 1:  The Rewards and Challenges of Entrepreneurship
  • 1.   Entrepreneurs: The Driving Force Behind Small Business
  • 2.   Ethics and Social Responsibility: Doing the Right Thing
  • 3.     Creativity and Innovation: Keys to Entrepreneurial Success
  • 4.   Strategic Management and the Entrepreneur
  • Section 2:  Launching a Venture:  Entry Strategies
  • 5.   Choosing a Form of Ownership
  • 6.   Franchising and the Entrepreneur
  • 7.   Buying an Existing Business
  • 8.  New Business Planning Process: Feasibility Analysis, Business Modeling, and Crafting a Winning Business Plan
  • Section 3:  Building a Marketing Plan
  • 9.    Building a Bootstrap Marketing Plan
  • 10. Creative Use of Advertising and Promotion
  • 11. Pricing and Credit Strategies
  • 12. Global Marketing Strategies
  • 13. E-Commerce and Entrepreneurship
  • Section 4:  Building a Financial Plan
  • 14. Creating a Solid Financial Plan
  • 15. Managing Cash Flow
  • 16. Sources of Equity Financing
  • 17. Sources of Debt Financing
  • Section 5:  Building an Operating Plan
  • 18. Location, Layout, and Physical Facilities
  • 19. Supply Chain Management
  • 20. Managing Inventory
  • 21. Staffing and Leading a Growing Company
  • Section 6:  Legal Aspects of Small Business:  Succession, Ethics, and Government Regulation
  • 22. Management Succession and Risk Management Strategies in the Family Business
  • 23. The Legal Environment: Business Law and Government Regulation

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