Managing Markets (Custom Edition), 1st edition

Published by Pearson Learning Solutions (February 10, 2020) © 2020

  • Glenn Hubbard Columbia University

Title overview

This custom edition is published for ACU (Australian Catholic University).

This custom book is compiled from:

  • Essentials of Economics, 5th edition
  • Basic Business Statistics: Concepts and Application, 5th edition
  • Essentials of Marketing, 7th edition
  • Communication for Business and the Professions: Strategies and Skills, 7th edition
  • Marketing: Real People, Real Choices, Global Edition, 9th edition
  • Marketing Management: 15th edition, Global Edition

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Table of contents

  • TOPIC 1 ECONOMICS
  • WEEK 1
  • No readings
  • WEEK 2
  • 1 Economics: foundations and models
  • 2 Choices and trade-offs in the market
  • 3 GDP: measuring total production, income and economic growth
  • 4 Unemployment and inflation
  • 5 Money, banks and the Reserve Bank of Australia
  • WEEK 3
  • 6 Where prices come from: the interaction of demand and supply
  • 7 Elasticity: the responsiveness of demand and supply
  • WEEK 4
  • 8 Technology, production and costs
  • 9 Firms in perfectly competitive markets
  • 10 Monopolistic competition and oligopoly
  • TOPIC 2 MARKETING
  • WEEK 5
  • 11 Defining marketing for the new realities
  • WEEK 6
  • 12 Consumer and buyer behaviour
  • WEEK 7
  • 13 Segmentation, target marketing and positioning
  • WEEK 8
  • 14 Conducting marketing research
  • TOPIC 3 COMMUNICATION
  • WEEK 9
  • 15 Oral presentations and public speaking
  • 16 Writing for the professions
  • TOPIC 4 STATISTICS
  • WEEK 10
  • 17 Defining and collecting data
  • 18 Organising and visualising data
  • WEEK 11
  • 19 Numerical descriptive measures
  • WEEK 12
  • 20 Confidence interval estimation
  • 21 Fundamentals of hypothesis testing: One-sample tests
  • 22 Hypothesis testing: Two-sample tests

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