Professional Product Owner, The: Leveraging Scrum as a Competitive Advantage, 1st edition

Published by Addison-Wesley Professional (June 4, 2018) © 2018

  • Don McGreal
  • Ralph Jocham
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  • Also available for purchase as an ebook from all major ebook resellers, including InformIT.com

The Professional Product Owner will help product owners and their organizations refocus on value as the primary objective. The authors offer detailed practices for identifying where value can be found, measuring it, and maximizing it throughout the entire product lifecycle. Drawing on their combined 40+ years of experience in using agile and Scrum in product delivery, the authors show how to go beyond merely writing requirements and managing product backlogs, to take accountability and drive the process from vision to value.

  • About the Author
  • Part I: Strategy
  • Chapter 1: Agile Product Management
  • Chapter 2: Vision
  • Chapter 3: Value
  • Chapter 4: Validation
  • Part II: Scrum
  • Chapter 5: Empiricism
  • Chapter 6: Scrum
  • Part III: Tactics
  • Chapter 7: Product Backlog Management
  • Chapter 8: Release Management
  • Chapter 9: The Successful Product Owner
  • Index

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