THINK Communication, 3rd edition

Published by Pearson (February 27, 2014) © 2015

  • Isa N. Engleberg Prince George's Community College
  • Dianna R. Wynn Prince George's Community College

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Understand core communication concepts

THINK Communication distills major communication concepts, theories, research, and trends into bite-size essentials, making learning human communication not only fun, but accessible and relatable. Students will find that THINK Communication’s unique features help them to identify and understand their own communication behaviors, as well the communication behavior of others.

MySearchLab is a part of the Engleberg program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app.

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  • Contextualizes Core Communication Concepts - Features such as Communication in Action and Think about Theory analyze communication behavior in everyday life and explain how research can be applied to daily communication.

  • Develops Effective Communication Skills - Activities such as Know Thyself ask students to evaluate their own communication behaviors and how well they practice effective communication.  Communication Assessment and Test Your Knowledge evaluate students’ understanding of core communication concepts.

  • Explores Different Forms of Communication - Full chapters on verbal, nonverbal, interpersonal, and public speaking communication help students learn the different forms of communication.

  • Helps Students Evaluate Knowledge and Skills - New to this edition, chapter-opening Key Objectives tie directly to communication competencies discussed throughout the book. The chapter-ending Test Your Knowledge feature is tied to these key objectives as well, providing students a tool for assessing their mastery of the material.

  • Emphasizes Ethical Communication - Ethical Communication features focus on how to communicate in a way that honors, respects, and adheres to cultural and social rules of acceptable communication behavior.

Chapter 1: Human Communication

  • New section emphasizing the importance of critical thinking as an essential skill in effective communication
  • New section on Freedom of Speech that includes National Communication Association Credo for a Free and Responsible Communication in a Democratic Society
  • Mediated Communication in Action: Social Media Madness

Chapter 2: Understanding Your Self

  • New model for the development of self-concept, focusing on four key factors: social comparison, social judgments, self-observation, and self-identification
  • New section on Self-Presentation including self-monitoring and self-presentation competencies  
  • Mediated Communication in Action: Creating, Deceiving, and Revealing Yourself Online

Chapter 3: Adapting to Others

  • Expanded discussion of masculine-feminine cultural dimensions as gender expectations
  • Expanded number of examples focusing on communicating within and across cultures (e.g., individualistic words in American political campaigns, male/female interaction in Muslim cultures)
  • Mediated Communication in Action: The International Digital Revolution

Chapter 4: Listening

  • Expanded discussion of HURIER Model of Listening (Hearing, Understanding, Remembering, Interpreting, Evaluating, Responding)
  • New research on listening
  • Mediated Communication in Action: Listening Online

Chapter 5: Verbal Communication

  • New section on powerful and powerless language
  • Expanded discussion on the power of naming
  • Mediated Communication in Action: How’s Your Netspeak?

Chapter 6: Nonverbal Communication

  • Mediated Communication in Action: Expressing Emotions Online

Chapter 7:Understanding Interpersonal Relationships

  • New section on empathic listening
  • Expanded discussion on coping with jealousy
  • Mediated Communication in Action: How Many Friends Do You Need?
  • Mediated Communication in Action: Smart Phone Etiquette

Chapter 8: Improving Interpersonal Communication

  • New organization to emphasize interpersonal communication strategies
  • Expanded discussion of communication strategies that enhance relationships
  • New section on regulating your emotions (e.g., reducing personal stress; reacting constructively during conflicts)
  • Mediated Communication in Action: Resolving Online Conflicts

Chapter 9:  Professional Relationships

  • New section on the nature of professionalism
  • New section on the quality of on-the-job communication
  • New section on difficult behavior at work
  • New section on interviewing pitfalls and best practices  
  • Mediated Communication in Action: Are You Tweeting Away Your Career?

Chapter 10:  Working in Groups

  • New section on types of conflict in groups
  • Expanded discussion on promoting group cohesion
  • Mediated Communication in Action: Working in Virtual Groups

Chapter 11: Group Decision Making and Problem Solving

  • New Section on Group Deliberation
  • Mediated Communication in Action: Decision Making and Problem Solving in Virtual Groups

Chapter 12: Planning Your Presentation

  • Expanded discussion on audience ethics
  • New up-to-date examples from contemporary speeches and presentations (e.g., Cardinal Bergoglio’s (Pope Francis) address to the General Congregation of Cardinals; speech by Myanmar democracy leader Aung San Suu Kyi)
  • Mediated Communication in Action: Web-Based Presentations

Chapter 13: Content and Organization

  • Mediated Communication in Action: Getting Wiser about Wikipedia
  • Expanded section on Mind Mapping as an organizational tool
  • New up-to-date examples of different types of supporting material

Chapter 14: Language and Delivery

  • Expanded discussion of expressiveness—the vitality, variety, and sincerity of a speaker’s delivery
  • New up-to-date examples of language and delivery skills in contemporary speeches and presentations (e.g., Pakistani teenager Malala Yousafzai’s address to the United NationsGeneral Assembly, President Barack Obama, Remarks at a Memorial Service for the Victims of the Shooting in Tucson, Arizona)
  • Mediated Communication in Action: Master the Microphone

Chapter 15: Speaking to Inform

  • Enhanced coverage of audience analysis in informative presentations
  • New section on adapting humor to different cultural groups
  • New up-to-date examples from contemporary speeches and presentations (e.g.,  rumors and reporting errors following the Boston Marathon bombing, Lifestyle Lift® and Fitness/Workout DVD Infomercials)
  • New strategies for identify an appropriate value step for an informative presentation
  • Mediated Communication in Action: Fact and Fiction Go Viral

Chapter 16: Speaking to Persuade

  • New up-to-date examples from contemporary speeches and presentations (e.g., First Lady Michele Obama’s address to Chicago business leaders on the shooting death of an innocent teenager, TOMS shoes’ humanitarian “One for One” campaign)
  • Mediated Communication in Action: The Persuasive Power of Social Media



In this Section:

  1. Brief Table of Contents
  2. Full Table of Contents

Brief Table of Contents

  1. Human Communication
  2. Understanding Yourself
  3. Adapting To Others
  4. Listening
  5. Verbal Communication
  6. Nonverbal Communication
  7. Understanding Interpersonal Relationships
  8. Improving Interpersonal Relationships
  9. Professional Relationships
  10. The Challenge Of Working In Groups
  11. Group Decision Making and Problem Solving
  12. Planning Your Presentation
  13. Content and Organization
  14. Language and Delivery
  15. Speaking To Inform
  16. Speaking To Persuade

Full Table of Contents

  1. Human Communication
    • Communication in Your Life
    • Communication Models
    • Communication Contexts
    • Communication Principles and Practices
    • Communication and Critical Thinking
    • Communication Ethics
  2. Understanding Yourself
    • Self-Concept
    • Self-Esteem
    • Self-Presentation
    • Perception
    • Communication Apprehension and Confidence
  3. Adapting To Others
    • The Many Faces of Others
    • Barriers to Understanding Others
    • Intercultural Communication Strategies
  4. Listening
    • The Nature of Listening
    • The Listening Process
    • Listening to Gender and Culture
    • Listening Strategies and Skills
  5. Verbal Communication
    • Human Language
    • Language and Meaning
    • Language, Culture, Gender, and Context
    • Language Barriers
    • Language Lessons
  6. Nonverbal Communication
    • Communicating Without Words
    • Types of Nonverbal Communication
    • Space, Place, and Time as Nonverbal Communication
    • Improving Nonverbal Communication
  7. Understanding Interpersonal Relationships
    • Understanding Interpersonal Relationships
    • Conversing with Others
    • Strengthening Personal Relationships
    • Sharing Your Self with Others
    • Expressing Emotions Appropriately
  8. Improving Interpersonal Relationships
    • Balancing Interpersonal Tensions
    • Resolving Interpersonal Conflict
    • Managing Anger
    • Developing Assertiveness
  9. Professional Relationships
    • The Nature of Professional Relationships
    • Professional Communication Challenges
    • Workplace and Job Interviews
  10. The Challenge Of Working In Groups
    • The Challenges of Working in Groups
    • Balancing Task and Social Dimensions
    • Developing Group Leadership
  11. Group Decision Making and Problem Solving
    • Prerequisites for Group Decision Making and Problem Solving
    • Effective Group Decision Making
    • Effective Problem Solving
    • Effective Group Meetings
  12. Planning Your Presentation
    • The Speech Preparation Process
    • Determine Your Purpose and Topic
    • Analyze and Adapt to Your Audience
    • Adapt to the Context
    • Enhance Your Credibility
  13. Content and Organization
    • Researching and Selecting Your Content
    • Organizing Your Content
    • Applying an Organizational Pattern
    • Beginning Your Presentation
    • Concluding Your Presentation
  14. Language and Delivery
    • The CORE Language Styles
    • Confident Delivery
    • Modes of Delivery
    • Vocal Delivery
    • Physical Delivery
    • Presentation Aids
    • Strategies for Rehearsing a Presentation
  15. Speaking To Inform
    • The Purpose of Informative Speaking
    • Informative Communication Strategies
    • Informative Speaking in Action
  16. Speaking To Persuade
    • The Purpose of Persuasion
    • Persuading Others
    • Building Persuasive Arguments
    • Persuasive Organizational Patterns
    • Persuasive Speaking in Action

Isa Engleberg, Professor emerita at Prince George's Community College in Largo, Maryland, served as president of the National Communication Association (NCA) in 2003 and chaired the NCA Research Board from 1995-1996. She has written six college textbooks in communication studies, published more than three dozen articles in academic journals, and made hundreds of convention and seminar presentations. Dr. Engleberg received the Outstanding Community College Educator Award from NCA and the President's Medal from Prince George's Community College for outstanding teaching, scholarship, and community service. She has focused her professional career on improving both the content and teaching of basic communication courses at all levels of higher education as well as studying, teaching, and consulting internationally.

Dianna Wynn is a faculty member at Nash Community College in Rocky Mount, North Carolina. Previously she taught at Midland College in Texas and Prince George's Community College in Maryland, where she was chosen by students as the Outstanding Teacher of the Year. She has co-authored three communication textbooks and has written articles in academic journals. Professor Wynn served as an officer in the Community College Section and a member of the Legislative Assembly of the National Communication Association (NCA). In addition to teaching and college services, she worked as a trial consultant, assisting attorneys in developing effective communication strategies for the courtroom.

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