Making the case for English language training and assessment in your organization

Samantha Ball
Two business men looking at a laptop
Reading time: 4 minutes

You’ve done your research and you know that a greater focus on language skills could help you and your organization reach your goals faster and more effectively. The next stage? Getting buy-in from your key stakeholders.

Securing budgets and implementing new initiatives is a real challenge for HR professionals. That’s why building a strong business case is essential. Reliable language testing tools can accurately measure a candidate's ability to use a language in real-life contexts. Assessing language proficiency is crucial for tracking employee fluency levels and ensuring effective communication within the organization.

Making the case for English language training and assessment in your organization
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Your essential business case template

Designed to support busy HR professionals, our free business case template helps you build a compelling case for language training and assessment, whilst saving you time.

Key features and benefits

  • Time-saving: Spend less time crafting your business case from scratch.

  • Data-driven: Guides you with examples and more to help you find robust data to back up your claims and arguments.

  • Persuasive: Present a compelling argument that resonates with decision-makers.

  • Customizable: Easily tailor the template to suit your organization’s specific needs and objectives, which can be used for language training or assessment or both, and includes branding guidance.

  • Comprehensive: Cover all necessary aspects of a comprehensive, bespoke language training and language assessments business case, including potential return on investment (ROI), employee engagement, and talent retention, and ensure nothing is overlooked.

  • User-friendly: Easy to navigate with clear instructions, enabling you to create a professional-looking document efficiently.

How the template can help your stakeholder buy-in

Identifying business needs

The first step in using the template is identifying your organization’s specific language training needs. This could include improving customer service, enhancing internal communication, or supporting international business expansion.

Additionally, it is crucial to consider the unique needs of English language learners to ensure that training programs are inclusive and effective.

Calculating ROI

Our template provides a framework for calculating the ROI of language training programs. Whether it’s through improved customer satisfaction, increased revenue, or enhanced employee engagement, you’ll be able to quantify the benefits in financial terms.

Securing budget approval

Once you’ve identified the business needs and calculated the potential ROI, the next step is to secure budget approval. The template includes sections to outline the costs involved and the expected benefits, making it easier for you to present a well-rounded argument.

The benefits of language training and assessment

To illustrate the impact of language training, consider the following benefits:

  • Improved customer satisfaction: Companies that invest in language training often see higher customer satisfaction scores due to better communication with clients.

  • Increased revenue: Enhanced language skills can open up new markets and opportunities, driving revenue growth.

  • Enhanced employee engagement: Employees who receive language training feel more valued and engaged, leading to higher retention rates.

  • Stronger teamwork: Language training fosters collaboration among diverse teams by bridging communication gaps, leading to improved teamwork and a more inclusive workplace culture.

  • Competitive advantage: Businesses with a multilingual workforce can differentiate themselves in the market, attracting a broader client base and establishing stronger relationships globally.

  • Adaptability and agility: In a constantly changing business environment, employees equipped with language skills can more easily adapt to shifts in market demands, facilitating agile responses to new opportunities or challenges.

Ready to make a difference in your organization?

Building a business case for language training and language assessment doesn’t have to be a daunting task. With our template, you can create a compelling business case that demonstrates the tangible benefits of language training and assessment for your organization.

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    1. Start with “green reading”: texts that open doors, not close them

    The simplest entry point is text selection. Sustainability themes appear across genres and time periods, and you can choose materials that fit your students’ maturity level and your existing curriculum goals.

    Ideas to try:

    • Short stories that explore human-nature relationships, scarcity, or future societies shaped by environmental change.
    • Poetry that foregrounds place, seasons, biodiversity or loss. Nature poetry is an easy bridge into imagery, tone and figurative language.
    • Nonfiction articles on fast fashion, food waste, wildfires, local conservation projects or “greenwashing” in advertising.
    • Speeches and opinion pieces that let students analyze rhetoric, claims, evidence, emotional appeals and bias.

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    2. Teach language as power: sustainability is a rhetoric unit waiting to happen

    Sustainability conversations are full of persuasive language, sometimes honest, sometimes manipulative. That makes them perfect material for rhetoric and media literacy.

    Mini-lessons you can try:

    • Greenwashing detective work: bring in ads or brand sustainability statements. Ask: What claims are being made? What evidence is offered? What’s vague? What’s measurable?
    • Framing and connotation: compare “climate change” vs. “climate crisis,” “carbon-neutral” vs. “net zero,” “natural” vs. “organic.” What do these terms imply and who benefits?
    • Tone analysis: how do different outlets report the same environmental story? Neutral? Alarmist? Dismissive? Hopeful? Students can annotate for diction and bias.

    This helps students become more thoughtful readers and more ethical communicators, two outcomes worth aiming for even when the topic isn’t sustainability.

    3. Make writing real: sustainability projects with authentic audiences

    When students feel their writing has a purpose beyond “hand it in, get a grade”, quality and investment usually rise. Sustainability offers plenty of authentic writing opportunities, even at a small scale.

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    • Letters or emails to the school administration proposing a realistic change (recycling signage, reducing single-use plastics at events, a second-hand uniform swap).
    • Op-eds for the school newsletter on an issue students care about (food waste in the cafeteria, bus vs. car drop-offs, energy use).
    • Instructional writing: “How to…” guides for greener habits (thrifting, repairing clothes, reducing digital clutter).
    • Podcast scripts or short documentary-style narration about a local environmental story.

    The trick is to keep the scope manageable. Sustainability writing doesn’t need to save the planet; it needs to strengthen students’ ability to argue clearly, use credible evidence and write with voice.

    4. Use storytelling to build empathy and avoid burnout

    Many students feel overwhelmed by environmental news. English teachers are well placed to counter “doom fatigue” by using narrative, especially stories that hold complexity.

    Try prompts that balance realism with agency:

    • Write a scene where a character makes a small decision that has ripple effects.
    • Create a “future news report” set 20 years from now, showing both challenges and adaptations.
    • Write from a non-human perspective (a river, an old tree, an urban fox) to practice voice and point of view.

    The goal isn’t to sugarcoat realities, but to make room for imagination and nuance: people can be contradictory; systems shape choices; hope can be practical, not sentimental.

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    Sometimes, green education is less about what you teach and more about how the classroom runs.

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    English is where sustainability becomes personal

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    Start small: a poem, a paired article, a writing task with an authentic audience, a quick discussion about greenwashing, a mindful approach to AI. Over time, your classroom can become a place where students don’t just learn English, they learn how to speak for the world they’re growing up in.