Establish trust and connection - Video Tutorials & Practice Problems
Once you understand your audience better through audience analysis, you can show them that you understand their struggles and are ready and qualified to help. After this lesson, you'll be able to use audience analysis to create grounded trust and shape a greater impact.
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2m
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Have you ever listened to someone speak, maybe watched a Ted talk online or even listened to a podcast and realized midway through that your jaw was literally dropped open or maybe your actual jaw was in its rightful place, but you could feel that awe inspired. Are they talking about me? Feeling in your body. It's powerful. Isn't it? That's what happens when a speaker takes what they've learned from a deep dive audience analysis and uses it to create genuine audience intimacy audience intimacy is the sense from your audience that you deeply genuinely get the. And their struggles as well as their dreams. Here's how you create this kind of connection with your audience. First, spend time thinking about this specific audience, what their life is like, why they decide to come to your presentation, what problems they're experiencing, what keeps them up at night have created a list of questions for you to use. Every time you sit down to craft a presentation, which you will find with this. Then as often as possible use the actual words that your audience would use to describe their struggles and their dreams. When they hear their own thoughts, spoken through your presentation, they feel seen and heard in a more powerful way, this deepens trust and allows them to relax and to learn from you. Finally, as you begin to brainstorm content ideas and craft your presentation. Keep this audience in mind and heart gather stories, research, and plan engagement, activities that will speak powerfully to this particular audience. We are inundated with information these days, our brains spend a lot of time filtering out anything that doesn't apply to us. So resources can be best used on what really matters this audience intimacy process is essential to ensure that your presentation not only. Makes it through that filtering process, but genuinely captivates and engages them. Grab your worksheet and get deeply connected with your audience now, and you'll feel the difference. I promise.