Your core message - Video Tutorials & Practice Problems

Have you ever been watching a presentation and thinking to yourself, what are we actually talking about here or even worse? Why am I even here right now? I know that I have more times than I can count. I've started off listening was such excitement. So ready to learn what they've promised to share in this presentation only to find myself daydreaming halfway through, because there were so many tangents I lost track of what the speaker was talking about. This happens because the presenter didn't take the time to get crystal clear on their core message and then take the extra moment to make sure that message was captivating and engaging for the audience. In this video, I want to help you avoid this mistake. And I'm going to share with you the formula for crafting what I call a juicy core message. Because while a core message is essential to keep your presentation focused, a juicy core message is what tells your audience. They should care about what you have to say. Your juicy core message has three parts. The first is. What's your stand. This is the single point you are making in this presentation or the one takeaway you want your audience to carry with them. Does anyone wonder what Bernay brown wants us to take away and her power of vulnerability TedTalk. Now she wants us to know that vulnerability is key to a whole heartedly. When Steve jobs delivered his presentation of the iPhone in 2007, he was crystal clear that we're learning about the best, most revolutionary technology product in the world. The next part of your juicy core messages, what's the risk or reward to your audience for buying into your idea or taking your advice? The heart of this is why should they care? This is where you tell them explicitly why this matters to them. If you're doing a demonstration of the new software being implemented in the company, how will learning, how to use this software program, make this audience's life better? Or what is the price? If they don't get what you're sharing? Your core message gets way more engaging when you add this element. It's the difference between here's how to use the new accounting software and learning how to use the new accounting software will save you at least two hours a week on expense reporting. If I get home to my kids two hours earlier on Friday, or make it to yoga class, to close out a rough week, that is completely. The final piece of your juicy core message is ensure that it's crafted for your ideal audience member. Very specifically, if your audience doesn't really care about the information you're sharing or the point you're making, it doesn't matter how many best practices you use. Keep checking in, honestly, with who your ideal audience member is and why they should care about this. As you build this presentation before you get anywhere near any kind of slide software, or even start mapping out content on paper. I want you to spend focus time crafting a juicy core message that includes these elements. This will serve you really well. As you move toward mapping out your whole presentation.