Why does this matter - Video Tutorials & Practice Problems

I don't mean to be harsh, but it has to be asked, why should your audience care about this topic? What does it have to do with their lives, their work, their goals, and their struggles. When you focus on what really matters to your audience, you create the kind of trust and connection that allows you to have the greatest impact. Here's the thing we're all busy. Your audience is likely juggling a list of home and personal tasks, projects and struggles as well. They may have big projects at work that are weighing on them or issues in their relationships with their kids or their parents. If you want them to really pay attention to you, then you have to speak to the heart of what matters to you. You have to help them solve something that matters or help them realize a big dream that makes all of the other stuff they're carrying around with them. Fall away, at least for a little while in this lesson, I'll show you how to find what matters most to your audience. So you can make the biggest impact with your presentation. You get to the heart of what matters through audience analysis. This is a series of questions that helps you really understand what your audience wants, needs, and is struggling with such as. Who will be in this audience, answer this in terms of high level demographics first, what is their gender identification? Their age range, their socioeconomic status, but don't stop there, which is what many people do you want to dive much deeper? Why will they be in your audience? If it's a work presentation, the first level answer might be because they're required to attend, but don't stop there. The real question is why will they pay attention during this presentation? What's in it for them. You want a picture of what their life looks like on the outside. I often think of this as the movie of their lives. What does a morning look like for your audience member? What part of their day or week is most troubling for them and what's happening during that time? You also want to look inward toward what they're feeling when they're getting ready for work. Are they feeling dread, excitement, worry, something else. When their teenager comes to them and says, I need to talk to you. Are they feeling. That their teenager is opening up or frightened that this will be another fight depending on your topic area. You'll focus on different details of their experience, but it's this concentrated focus on what you're helping your audience solve that will make your presentation most captivating and engaging. So give yourself at least 20 to 30 minutes for this part. So you can really sink in to the struggles, desires, and big dreams of your ideal audience member. This will allow you to create the kind of presentation that they can't help, but listen to and ultimately take meaningful action on to.