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Home
Explore the latest university resources
Explore the latest business resources
Marketing resources

Find the right Marketing resource for your class

 

  • Consumer behaviour
  • Digital marketing
  • Global marketing
  • Introduction to marketing
  • Marketing communications
  • Marketing management
  • Marketing research
  • Research methods
  • Strategic management
Download the full Marketing curriculum guide ⭳

Year 1

Introduction to marketing - 1 semester course

Principles of Marketing, 8th Edition

Principles of Marketing, 8th Edition

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Essentials of Marketing, 8th edition

Essentials of Marketing, 8th edition

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Introduction to marketing - 2 semester course

Marketing, Global Edition, 11th Edition

Marketing, Global Edition, 11th Edition

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Principles of Marketing, An Asian Perspective, 5th edition

Principles of Marketing, An Asian Perspective, 5th edition

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Principles of Marketing, Global Edition, 19th Edition

Principles of Marketing, Global Edition, 19th Edition

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Year 2-4 Core

Marketing communications

Marketing Communications, 9th Edition

Marketing Communications, 9th Edition

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Advertising & IMC, Global Edition, 11th Edition

Advertising & IMC, Global Edition, 11th Edition

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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications

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Learn more about Integrated Advertising, Promotion, and Marketing Communications, Global Edition, 9th Edition
Interpersonal Communication Book, The, Global Edition, 16th edition

Interpersonal Communication Book, The, Global Edition, 16th edition

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Global marketing

Global Marketing, 8th Edition

Global Marketing, 8th Edition

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International Marketing and Export Management

International Marketing and Export Management

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International Marketing, 7th Edition

International Marketing, 7th Edition

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Global Marketing, Global Edition, 10th Edition

Global Marketing, Global Edition, 10th Edition

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Consumer behaviour

Consumer Behaviour, 5th Edition

Consumer Behaviour, 5th Edition

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Consumer Behaviour, 6th edition

Consumer Behaviour, 6th edition

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Consumer Behavior, Global Edition, 13th Edition

Consumer Behavior, Global Edition, 13th Edition

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Digital marketing

Digital Marketing, 8th Edition

Digital Marketing, 8th Edition

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Digital Business and E-Commerce Management, 7th Edition

Digital Business and E-Commerce Management, 7th Edition

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Principles of Direct, Database and Digital Marketing, 5th edition

Principles of Direct, Database and Digital Marketing, 5th edition

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Year 2-4 Optional

Marketing management

Marketing Management: An Asian Perspective, 7th Edition

Marketing Management: An Asian Perspective, 7th Edition

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Marketing Management, Global Edition, 16th Edition

Marketing Management, Global Edition, 16th Edition

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Marketing Management: A Relationship Approach, 4th edition

Marketing Management: A Relationship Approach, 4th edition

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Marketing research

Marketing Research, Global Edition, 9th Edition

Marketing Research, Global Edition, 9th Edition

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Marketing Research: Applied Insight, 6th edition

Marketing Research: Applied Insight, 6th edition

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Essentials of Marketing Research: Hands-on Orientation, Global Edition

Essentials of Marketing Research: Hands-on Orientation, Global Edition

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Learn more about Essentials of Marketing Research, 1st edition
Marketing Research: An Applied Orientation, 7th edition

Marketing Research: An Applied Orientation, 7th edition

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Additional resources

Marketing Strategy and Competitive Positioning, 7th Edition

Marketing Strategy and Competitive Positioning, 7th Edition

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Strategic Brand Management, 5th edition

Strategic Brand Management, 5th edition

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Learn more about Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, 5th edition
Innovation Management and New Product Development, 7th edition

Innovation Management and New Product Development, 7th edition

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Selling and Sales Management, 11th edition

Selling and Sales Management, 11th edition

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Exploring Public Relations and Management Communication

Exploring Public Relations and Management Communication

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Learn more about Exploring Public Relations and Management Communication, 5th edition
Practice of Public Relations, The, Global Edition, 13th edition

Practice of Public Relations, The, Global Edition, 13th edition

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Marketing for Hospitality and Tourism, Global Edition, 8th edition

Marketing for Hospitality and Tourism, Global Edition, 8th edition

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Essentials of Services Marketing, Global Edition, 4th Edition

Essentials of Services Marketing, Global Edition, 4th Edition

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Cross-over courses

Strategic management

Strategic Management, 6th Edition

Strategic Management, 6th Edition

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Fundamentals of Strategy, 5th Edition

Fundamentals of Strategy, 5th Edition

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Exploring Strategy, 13th Edition

Exploring Strategy, 13th Edition

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Concepts in Strategic Management and Business Policy

Concepts in Strategic Management and Business Policy

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Strategic Management: A Competitive Advantage Approach, Concepts and Cases

Strategic Management: A Competitive Advantage Approach, Concepts and Cases

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Learn more about Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition, 17th edition
Strategic Management and Competitive Advantage: Concepts and Cases

Strategic Management and Competitive Advantage: Concepts and Cases

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Learn more about Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition, 6th edition

Research methods

Doing Research in Business and Management

Doing Research in Business and Management

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Research Methods for Business Students, 9th edition

Research Methods for Business Students, 9th edition

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Download the Curriculum Guide

Exploring options? Download our 2023-24 Marketing curriculum guide for a quick view of Pearson's subject coverage.

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