MyLab Marketing

Where world-class marketing content meets dynamic learning

Empower and inspire your marketing students with customisable active learning solutions

The increasing demand from more diverse marketing cohorts requires a personalised teaching approach that responds to each student’s pace of learning. MyLab Marketing merges dynamic study tools with quality teaching content you can rely on, helping you foster confident, capable marketers.

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Where trusted content meets powerful assessment

MyLab’s interactive content and adaptive learning tools help learners optimise their study time.

Assignments and self-assessment questions test understanding, with real-time feedback provided to students, and performance outcomes made easily available to you via the Gradebook.

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Educators and students share their experiences...  

“The Mini Sims were the greatest benefit for me because it gave a real life simulation of the concepts learned in the course. Anyone can learn a subject, the skill comes with the application.” 

– MyLab student

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Find out more about the positive experiences of educators and students using our digital solutions

Success Stories

Even more to love with Pearson eTextbook

You can also give students access to enhanced digital textbook content from your favourite Pearson authors through MyLab Marketing. More than an ebook, Pearson eTextbook offers effective, innovative features and self-study aids for greater engagement to help you maximise students' learning.

Explore some of our best-selling Marketing titles available through MyLab Marketing, from renowned authors such as Phillip Kotler and Michael Solomon, known for their innovative, up-to-date content and cutting-edge techniques.

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