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Graphic Design Portfolio Strategies for Print and Digital Media, 1st edition

Published by Pearson (December 28, 2008) © 2010

  • Robert Rowe
  • Gary Will
  • Harold Linton
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This book presents the task of creating that all-important portfolio for today’s print and interactive design fields in a manageable series of steps.

"The beauty of Graphic design portfolio strategies lies in its numerous colorful graphics and examples of former students’ outstanding work. While the authors stress repeatedly the importance of not copying ideas from these examples, it was the figures and images that really grab my attention..." - Tracey Norden Wofford, Mercer University

Graphic Design Portfolio Strategies for Print and Digital Media serves as a sourcebook for graphic design students who are planning the design of their portfolio for applications to graduate schools, grants, scholarships, employment opportunities, and fellowships.  Strategies in design principles are illustrated with examples of successful portfolios from design students along with tips and insights from top professionals in the field. 

Addressing the concerns of students transitioning into their design profession, Portfolio Laboratory for Graphic Design takes a thoughtful approach to the choices at every step of the portfolio design process, including selecting appropriate work, deciding among various printing and binding methods, establishing a web presence, and giving the entire presentation a unique and personal quality.

This book would be appropriate for any senior level class in portfolio development, while also being useful for new professionals considering the next stage in their career.

  • Full-color examples from successful portfolio designs by undergraduate and graduate students
  • Step-by-step discussion of the principles and practices of creating a well-designed portfolio
  • Tips from top professionals in the field as well as advice from graphic design faculty

Foreword

Preface

Introduction

Acknowledgements

 

Chapter One:  The Purposes of Design Portfolios

                Graphic Design Portfolio

                Advertising Portfolio

                Illustration Portfolio

                Interactive Media Portfolio

                Graduate School Applications

                Grants, Scholarships, and Competitions

                Portfolios Through the Eyes of Professionals

 

Chapter Two: Portfolio Preparation

                Conducting a Portfolio Audit

                Organizing Your Files

                Making Digital Images of Your Work

                Making and Using a Digital Slide Presentation

                Selecting and Editing

                Quantity

                Quality

                Variety

 

Chapter Three: Developing a Cohesive Concept

                Branding and Identity

                Distinguishing Your Work

                Can You Tell a Story?

 

Chapter Four: Process and Collaboration

                Why Show Process in Your Portfolio?

                The Design Process Book

                Using Sketches to Show Concept

                Showing Process Online: Website and Blogs

                Presenting Follow-up

                Collaborative Projects

 

Chapter Five: Developing the Layout and Sequence

                Looking Ahead

                Overall Sequence of Projects

                Planning the Layout

                Developing a Grid

                Dealing with the Oversized Piece of Work

                Continuity in the Plate Portfolio

                The Grid in Web Design

                Rehearsal Portfolio and Testing Ideas

 

Chapter Six: Form of the Book

                The Outside Case

                Plate Portfolios

                Binders and Binding Methods

                Printing

                Print in a Web World

 

Chapter Seven: The Interactive Environment

                Everyone Needs a Website

                Interactive Designer/Developer Portfolios

                The Branded Website

                Designing Your Website

                Site Structure

                Differences Between Print and Web

                Usability and Web Standards

                A Higher Level of Hierarchy

 

Chapter Eight: The Resume Package and Presentation

                The Resume Package

                The Cover Letter

                The Resume

                The Teaser or Leave-behind

                And So Your Adventure Begins

 

Appendix: Design Office Survey

Participating Institutions

Bibliography

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