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Practice of Public Relations, The, 14th edition

Published by Pearson (September 15, 2020) © 2020

  • Fraser P. Seitel New York University
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Buy nowOpens in a new tab

In this eTextbook — More ways to learn

  • More flexible. Start learning right away, on any device.
  • More supportive. Get AI explanations and practice questions (select titles).
  • More interactive. Bring learning to life with audio, videos, and diagrams.
  • More memorable. Make concepts stick with highlights, search, notes, and flashcards.
  • More understandable. Translate text into 100+ languages with one tap.
$59.94
monthly payments or
pay undefined one-time
Instant access

In this eTextbook — More ways to learn

  • More flexible. Start learning right away, on any device.
  • More supportive. Get AI explanations and practice questions (select titles).
  • More interactive. Bring learning to life with audio, videos, and diagrams.
  • More memorable. Make concepts stick with highlights, search, notes, and flashcards.
  • More understandable. Translate text into 100+ languages with one tap.

Title overview

Featuring a practical approach that favors reasoning, justification and applications that work, The Practice of Public Relations prepares you for contemporary PR work in the changing landscape of the 21st century. Seitel's writing combines a real-life approach that marries his experience in the field with a light-hearted, energetic prose style.

The 14th Edition includes recent PR cases with an emphasis on diversity and ethics, using examples that span several fields and countries. It remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.

Table of contents

PART 1: EVOLUTION
1. Defining Public Relations
2. The History and Growth of Public Relations

PART 2: PREPARATION/PROCESS
3. Communication
4. Public Opinion
5. Management
6. Ethics
7. The Law
8. Research

PART 3: THE PUBLICS
9. Media
10. Social Media
11. Employee Relations
12. Government Relations
13. Diversity Relations
14. International Consumer Relations

PART 4: EXECUTION
15. Public Relations Writing
16. Integrated Marketing Communications
17. Crisis Management
18. Launching a Career

APPENDICES
A. PRSA Code of Ethics: Preamble
B. PR Council Code of Ethics and Principles

Author bios

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