Profitable Menu Planning, 4th edition

Published by Pearson (29 December 2007) © 2008

  • John A. Drysdale Johnson County Community College
  • Jennifer Adams Galipeau
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Details

  • A print edition

Table of contents

  • 1.      Know Your Customer
  • 2.      Know Your Restaurant
  • 3.      Costs
  • 4.      Pricing the Menu
  • 5.      Menu Analysis
  • 6.      Nutrition
  • 7.      Menu Content
  • 8.      Truth in Menu
  • 9.      Menu Layout and Printing
  • 10.  Menus, Restaurants and Marketing
  • 11.  Quick Service Menus
  • 12.  Family Style Restaurant Menus
  • 13.  Theme-Ethnic and Fine Dining Menus
  • 14.  Banquet/Show Menus
  • 15.  Buffets
  • 16.  Cafeteria and Cycle Menus
  • 17.  The Menu as a Management Tool
  • Appendix A: Descriptive Wording for Menus
  • Appendix B: Nutritional Labeling Laws
  • Appendix C: Foreign Wording for Menus

 

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