The importance of gender equality within learner content

Pearson Languages
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Gender equality in the publishing industry

The impact of any learning material goes far beyond its subject matter and pedagogical objectives. Everything included, from the choice of language, to the imagery, to the text and front covers, has the potential to reinforce stereotypes unintentionally. This can shape a learner’s sense of self and others around them and affect how they feel and behave in a social setting.

A wealth of evidence suggests that early gender bias influences future inequality. It can affect career aspirations, influence the choice of school subjects and ultimately contribute to gender disparity as children grow into adults. This is a challenge for all sectors and industries across society. Guidelines have been developed for Pearson to ensure that our materials are gender equal and showcase positive female role models.

The guidelines are broken down into three different areas surrounding gender equality:

1. The representation of people and characters in content

The guidelines help to ensure that women are represented equally to men in our learning and teaching materials. This includes ensuring that women's representation does not reinforce negative stereotypes. For example, content that shows women as single parents, can also present them as single parents and workers. The idea is to show students that women can do both.

Another common example is with regards to science materials.

Often, when students are asked to describe a famous scientist, they describe a character similar to Albert Einstein with white hair and a white coat. Female scientists are often overlooked in this respect, and historically, they have not been given as much attention as their male counterparts.

This type of unconscious bias is something the guidelines aim to help change. Our goal is to represent both women and men from various backgrounds across all subjects. For example, some content shows women in traditionally male roles, such as pilots, engineers and soldiers. The objective is to highlight that women can do these roles equally.

Another issue is the objectification of women. Often, women are presented as not having agency or purpose, and too much focus is placed on their appearance, rather than their intentions, behavior and aspirations. The new guidelines set out to change this.

2. The use of language

Our language is gendered and therefore steeped in stereotyping. We aim to promote the use of terminology that is non-gendered. For example, using ‘police officer’, ‘firefighter’ and ‘maintenance worker’ instead of ‘policeman’, ‘fireman’ and ‘handyman’. Although this is a small change, it contributes to removing the unconscious bias surrounding jobs and professions.

Adjectives can also play a role in perpetuating gender inequality. We often associate particular adjectives with genders. For example, words like ‘hysterical’, ‘shrill’, or ‘frumpy’ are typically used for women. Whereas men can be described as ‘assertive’, women are more likely to be seen as ‘bossy’.

Furthermore, parallel language is something that needs to be looked at. Words like ‘girls and boys’ can be replaced with ‘students’. In this way, the guidelines are here to ensure that there is no gendering within materials. This will influence gender equality among our users.

3. Referencing third-party content

Another key issue involved in the material is the referencing of third-party content. For example, stories based on classic fairy tales are often used to represent certain points, and these typically show the strong male hero saving the weak female damsel in distress.

Although these are stories that our society has grown up with, they could be more helpful in offering a gender-balanced view of society. Pearson’s guidelines are in place to ensure that students see women and men as equals throughout the materials.

What can teachers do to help in the classroom?

To help fight against gender inequality, teachers can think about incorporating more female stories and role models into their lessons. For example, they can introduce famous and influential women in the field rather than simply focusing on Issac Newton or Albert Einstein in science class.

At a management level, schools can be more aware of what materials they are choosing to bring in, assessing whether the content is balanced, before accepting it. These simple actions can help our learners grow up with a more balanced view of gender.

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    One example is a formal email to a client:

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    I hope this email finds you well. I'm writing to present a partnership opportunity with XYZ Corp that aligns with your company's goals for expansion and innovation.

    [...]

    I look forward to your response and the possibility of future collaboration.

    Warm regards,

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    Why is effective business writing important?

    Effective business writing is crucial as it reflects the professionalism and credibility of an individual and their organization. It ensures that the message is understood as intended, which is pivotal in decision-making processes and maintaining positive business relationships.

    Clear writing improves workplace communication by minimizing misunderstandings, saving time and enhancing productivity. It facilitates seamless collaboration between teams and departments and aids in developing and maintaining a positive professional image.

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    When crafting business documents, several key elements ensure your workplace writing is effective and well-received. These elements include:

    • Structure and organization: A well-structured document with a clear introduction, body and conclusion makes your content more understandable and engaging. Use headings and bullet points to break down information and guide the reader through your message.
    • Tone and formality: The tone should match the context and purpose of your communication. While a business proposal might require formal language, an internal email to colleagues can be less formal. Understanding the nuances of tone can greatly impact how your message is perceived.
    • Purpose-driven writing: Every piece of corporate writing should have a clear purpose. Whether it's to inform, persuade, request or confirm, keeping the purpose in mind ensures that your writing is focused and achieves its intended goal.
    • Attention to detail: Precision and accuracy are paramount. This includes correct grammar, punctuation and spelling, as well as ensuring that all facts and figures mentioned are accurate. Errors in your writing can diminish your credibility and confuse the message.
    • Cultural sensitivity: In a global business environment, it is crucial to be aware of cultural differences and avoid culturally sensitive phrases. This sensitivity can prevent misunderstandings and foster more harmonious business relations.

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    Improving your business English writing involves focusing on clarity, conciseness and appropriateness. Here are a few strategies to get you started:

    • Immerse yourself in business language: Read a variety of business-related materials such as reports, emails and articles.
    • Practice regularly: Engage in writing exercises that mimic real-world business scenarios.
    • Get feedback: Have your writing reviewed by proficient English speakers and incorporate their suggestions.
    • Brush up on basics: Reinforce your understanding of grammar, vocabulary and punctuation.
    • Utilize technology: Take advantage of language learning apps and online courses that offer business English modules. These tools can provide interactive learning experiences and immediate feedback.
    • Join professional networks: Participate in forums and networking groups where business English is used. Observing and engaging in discussions can enhance your understanding and application of business terminologies and conventions.

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    You've got a writing task to start but you don't quite know how to approach it. Here are some actionable steps to help you:

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    • Organize your thoughts: Use headings, bullet points and paragraphs to structure your content logically.
    • Be concise: Use straightforward language and eliminate redundant words.
    • Use an appropriate tone: Maintain professionalism and consider the cultural context of your audience.
    • Revise and edit: Always revise your work for errors and clarity before sending it.

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    • Long-winded paragraphs that bury the main point.
    • Casual or inappropriate language and words that don't fit the business context.
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    • Ignoring cultural nuances and making assumptions based on one's own cultural context. This can lead to misinterpretations or even offense, undermining the purpose of the communication.

    A bad example

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    Cheers!

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