Corporate wrapped 2024 : A year in review

Charlotte Guest
Two coworkers stood together smilng and looking at a tablet together
Reading time: 3 minutes

At Pearson Languages, 2024 has been a landmark year full of innovation, connection, and impactful resources for businesses worldwide. We’ve worked on so many things with the aim to empower global workforces and help organizations unlock the potential of language skills to drive business success. Here's how we made a difference this year.

Pearson Languages Corporate Wrapped 2024
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Showcasing innovation with GSE Job Profiles

This year, we launched the GSE Job Profiles, a groundbreaking tool that allows businesses to accurately map English language skills to specific job roles. Covering nearly 1,400 occupations, it’s designed to help HR teams benchmark candidates’ English proficiency, detect skill gaps, and specify the language skills required for each role with precision.

For HR teams recruiting for business-critical, customer-facing positions, this tool provides the clarity and confidence needed to ensure employees are poised for success.

Explore more about how this tool can streamline your workforce planning (here).

The all-new Versant by Pearson English Test

2024 saw the introduction of the new Versant by Pearson English Speaking and Listening Test, offering enhanced language assessment capabilities for organizations everywhere. This updated version builds on the trusted Versant by Pearson testing expertise, helping HR teams quickly and confidently assess candidates’ speaking and listening skills.

With fast and accurate results, Versant by Pearson enables businesses to select the best candidates for roles that demand exceptional communication skills—all while reducing the hiring process' time and effort.

Curious about how Versant by Pearson can level-up your recruitment or employee development? Learn more here.

Empowering teams with new resources

This year, we released a wealth of insightful resources to help HR professionals tackle challenges and drive meaningful results. These resources are tailored to provide clarity, strategy, and support for language assessment and training initiatives.

Some standout releases include:

  • Business case template – Step-by-step support to help you build a strong case for implementing language training in your organization.
  • 5 steps to assessing candidates – A practical guide to integrating language proficiency assessments into your recruitment process.

Missed out? Download these and more resources here.

Celebrating wins, connections and community

2024 has been filled with incredible moments of connection. From attending HR events across the globe to delivering keynote sessions that explore how language skills fuel employee confidence and business performance, we've been privileged to engage directly with HR professionals shaping the future of work.

Your enthusiasm at our events—whether through insightful conversations, packed demo sessions, or newfound partnerships—has been truly inspiring. Here's to continuing these invaluable interactions as we move into 2025.

Looking ahead to 2025

At Pearson Languages, we’re committed to empowering businesses of all sizes to thrive in a globalized workforce. Whether through continued innovation, meaningful resources, or expert guidance, we’re excited to partner with HR professionals like you to make 2025 even more impactful.

Thank you for being a part of our 2024 success story. If you’re ready to elevate your recruitment and employee development strategies with tailored language solutions, talk to one of our experts today.

Here's to a successful year ahead.

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    Valentine’s Day is a time to share kind words, sweet messages and warm feelings. If you are learning English, this is also a great time to learn new love-related words. Many of these words have interesting histories. Some come from Old English, others arrived from Latin or French. When you know where a word comes from, it can be easier to remember and use it.

    This post gives you a simple list of common Valentine words and their origins, plus a few with unusual stories. Read the short explanations, say the words out loud and try a few example sentences.

    Core Valentine and love words

    Valentine

    From Latin "Valentinus", based on "valens", meaning “strong” or “healthy.” The day is named after Saint Valentine. A “valentine” can be the card you send or the person you love.

    Love

    One of the oldest English words. In Old English, it was "lufu". It is related to German "Liebe" and Dutch "liefde". It has always meant strong feeling and care.

    Heart

    From Old English "heorte". The heart is a symbol of emotion. The heart shape in art comes from medieval ideas about feeling, not the real organ’s shape.

    Romance

    From Old French "romans". It first meant stories in Romance languages (from Latin). Later, it became linked with love stories and strong feelings.

    Cupid

    From Latin Cupido, meaning “desire.” In Roman myth, Cupid is the god who makes people fall in love with his arrows. Today, he is a friendly symbol on cards.

    Terms of affection and relationships

    Sweetheart

    Made from two old words: "sweet" + "heart". It appeared in Middle English from Old English roots. English often creates new ideas by joining simple words.

    Darling

    From Old English "deorling", meaning “dear little one” or “beloved.” Today, it is a soft, caring way to speak to someone you love.

    Beau

    From French "beau", meaning “handsome.” In English, a beau is a boyfriend or a male admirer, often in an older or formal style. It is pronounced “boh”. Plural: beaux or beaus.

    Fiancé/fiancée

    From French. Traditionally, "fiancé" is male and "fiancée" is female, but many people now use fiancé for anyone engaged to marry. The accent marks show the French origin.

    Paramour

    From Old French "par amour", “through love.” In English, a paramour is a lover, often secret. It shows how words can carry both romance and mystery.

    Dating and romantic behavior

    Date

    In the 19th century, American English started using "date" for a social meeting. The idea comes from marking a day on a calendar. To date means to spend romantic time together.

    Adore

    From Latin "adorare", through French. To adore means to love deeply and to respect. You can adore a person or a song.

    Smitten

    From the verb "smite", Old English smitan, “to strike.” If you are smitten, love has “struck” you. This is a strong, playful way to say you fell in love.

    Flirt

    Probably from a word meaning “to flick” or “to move quickly.” Over time, it came to mean playful romantic behavior. The exact origin is not certain, which makes it an interesting mystery word.

    Tryst

    A Scots word for a fixed meeting or appointment. Today, a tryst is a secret or private romantic meeting. It keeps the feeling of “an agreed time to meet.”

    Serenade

    From Italian "serenata", “an evening song,” from a word meaning “calm, clear.” To serenade is to sing or play music to someone you love, often at night.

    Gifts, beauty and attraction

    Bouquet

    Another French word, meaning “a bunch of flowers.” A bouquet of roses is a classic Valentine’s gift. You can also use a bouquet for birthdays and celebrations.

    Glamour

    From a Scottish form of "grammar". Long ago, grammar also meant learning and sometimes “magic.” Glamour became the word for a special, almost magical beauty or charm.

    Chivalry

    From Old French "chevalerie", related to cheval, “horse.” It first meant the way of knights on horseback. Later, it became the idea of polite, noble behavior, especially toward others in romance.

    Marriage and commitment

    Wedding, bride, and (bride)groom

    Wedding comes from Old English "weddian", “to pledge.” Bride is from Old English bryd. Groom, in bridegroom, was once "guma", an old word for “man.” Over time, it changed to the familiar groom.

    Troth and betrothed

    Troth comes from Old English "treowth", meaning “truth,” “faith,” or “loyal promise.” To “plight one’s troth” means “to promise to marry.” Betrothed means “engaged to marry,” from be- + troth.

    Honeymoon

    "Sweet" + "moon". "Honey" suggests the sweet time after the wedding, and "moon" suggests a month. Long ago, some couples drank honey wine (mead) in the first month of marriage. Today, a honeymoon is the trip after the wedding.

    Now you know some new Valentine’s words and where they come from. Use them to share feelings, write messages, and enjoy the season. Make sure to practice: put each word into a simple sentence and practice saying it aloud. You can also make small flashcards and review them for a few minutes each day.