Corporate wrapped 2024 : A year in review

Charlotte Guest
Two coworkers stood together smilng and looking at a tablet together
Reading time: 3 minutes

At Pearson Languages, 2024 has been a landmark year full of innovation, connection, and impactful resources for businesses worldwide. We’ve worked on so many things with the aim to empower global workforces and help organizations unlock the potential of language skills to drive business success. Here's how we made a difference this year.

Pearson Languages Corporate Wrapped 2024
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Showcasing innovation with GSE Job Profiles

This year, we launched the GSE Job Profiles, a groundbreaking tool that allows businesses to accurately map English language skills to specific job roles. Covering nearly 1,400 occupations, it’s designed to help HR teams benchmark candidates’ English proficiency, detect skill gaps, and specify the language skills required for each role with precision.

For HR teams recruiting for business-critical, customer-facing positions, this tool provides the clarity and confidence needed to ensure employees are poised for success.

Explore more about how this tool can streamline your workforce planning (here).

The all-new Versant by Pearson English Test

2024 saw the introduction of the new Versant by Pearson English Speaking and Listening Test, offering enhanced language assessment capabilities for organizations everywhere. This updated version builds on the trusted Versant by Pearson testing expertise, helping HR teams quickly and confidently assess candidates’ speaking and listening skills.

With fast and accurate results, Versant by Pearson enables businesses to select the best candidates for roles that demand exceptional communication skills—all while reducing the hiring process' time and effort.

Curious about how Versant by Pearson can level-up your recruitment or employee development? Learn more here.

Empowering teams with new resources

This year, we released a wealth of insightful resources to help HR professionals tackle challenges and drive meaningful results. These resources are tailored to provide clarity, strategy, and support for language assessment and training initiatives.

Some standout releases include:

  • Business case template – Step-by-step support to help you build a strong case for implementing language training in your organization.
  • 5 steps to assessing candidates – A practical guide to integrating language proficiency assessments into your recruitment process.

Missed out? Download these and more resources here.

Celebrating wins, connections and community

2024 has been filled with incredible moments of connection. From attending HR events across the globe to delivering keynote sessions that explore how language skills fuel employee confidence and business performance, we've been privileged to engage directly with HR professionals shaping the future of work.

Your enthusiasm at our events—whether through insightful conversations, packed demo sessions, or newfound partnerships—has been truly inspiring. Here's to continuing these invaluable interactions as we move into 2025.

Looking ahead to 2025

At Pearson Languages, we’re committed to empowering businesses of all sizes to thrive in a globalized workforce. Whether through continued innovation, meaningful resources, or expert guidance, we’re excited to partner with HR professionals like you to make 2025 even more impactful.

Thank you for being a part of our 2024 success story. If you’re ready to elevate your recruitment and employee development strategies with tailored language solutions, talk to one of our experts today.

Here's to a successful year ahead.

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  • Students working outside at a wooden bench looking over papers
    Re-engaging learners after the mid-term slump
    By Charlotte Guest
    Reading time: 7 minutes

    Midway through a language course, many teachers observe a common shift: students who were eager to participate at the start become less active and find it harder to initiate speaking activities.

    This phase, known as the mid-term slump, is a typical part of the learning process. As the novelty wears off, workloads increase and students may struggle to see their progress. However, effective teaching strategies can quickly boost motivation again; by modifying classroom activities, reconnecting with students’ motivations and realigning goals, teachers can help students regain their interest in language learning. Here are practical methods for language educators to re-engage students after any mid-semester decline.

    How do you recognize the mid-term slump in language learning?

    Look out for these common signs of the mid-term slump:

    • Reduced participation in speaking activities
    • Lower homework completion rates
    • Less willingness to take risks when speaking
    • A noticeable drop in classroom energy

    Recognizing these signs early allows teachers to introduce new strategies that help students regain focus and motivation.

    Why do students lose interest mid-term?

    Students often experience falls in motivation, enthusiasm and engagement halfway through a course as the initial excitement of learning something new fades, especially if progress feels slow. Although they may be steadily improving, students can easily get frustrated when they cannot yet communicate fluently. Any combination of the following factors can cause or exacerbate a mid-term slump, and understanding them helps teachers respond effectively.

    1. The novelty effect wears off

    At the start of a course, everything feels new and exciting. By mid-semester, routines are established and lessons can begin to feel repetitive.

    2. Cognitive fatigue

    Language learning requires sustained mental effort. After weeks of learning new vocabulary, grammar and pronunciation, students may feel mentally tired.

    3. Unclear progress

    Many students struggle to recognize how much they have improved. If learners cannot see their progress, they may believe they are not advancing.

    4. Competing priorities

    Mid-semester often coincides with exams or assignments in other subjects, which can shift students’ attention away from language study. Acknowledging these challenges helps teachers design strategies that address motivation directly.

    Strategies for keeping students interested in language learning

    Small changes to classroom routines can make a big difference in engagement. The strategies below are especially effective during the second half of a course.

    1. Reset learning goals with students

    Mid-semester is an ideal time to revisit learning objectives. Ask students what they hope to achieve before the course ends.

    For example, learners might aim to:

    • Hold a five-minute conversation
    • Master a set number of vocabulary words
    • Improve pronunciation confidence

    Clear, short-term goals help restore motivation and give students something concrete to work toward.

    2. Introduce gamified review activities

    Games bring energy back into the classroom while reinforcing key concepts.

    Examples include:

    • Vocabulary competitions
    • Quiz-based team challenges
    • Role-playing scenarios
    • Language trivia games

    Gamified activities provide a review without feeling repetitive, which helps combat routine fatigue.

    3. Rotate collaborative learning formats

    Changing how students interact can refresh classroom dynamics.

    Consider introducing:

    • Pair interviews
    • Small group debates
    • Rotating conversation partners
    • Problem-solving tasks in the target language

    These formats encourage social learning, which increases participation and confidence.

    4. Connect lessons to real-world language use

    Students stay motivated when they see how language skills apply outside the classroom.

    Try activities such as:

    • Analyzing song lyrics or film clips
    • Planning a fictional trip abroad
    • Ordering food through role-play scenarios
    • Discussing current events

    Real-world contexts make language learning more meaningful and memorable

    5. Revisit student learning preferences

    Different students engage with language in different ways. A mid-semester check-in can help teachers adapt lessons.

    Ask learners questions like:

    • What classroom activities help you remember vocabulary best?
    • When do you feel most confident speaking?
    • What topics would you like to discuss in class?

    This feedback allows teachers to adjust instruction and create more engaging lessons.

    6. Celebrate small progress milestones

    Students often underestimate their improvement.

    Highlighting progress can boost confidence and motivation. Teachers might:

    • Recognize vocabulary milestones
    • Celebrate improved pronunciation
    • Showcase successful conversations
    • Track weekly progress charts

    Acknowledging growth reminds students that their effort is paying off.

    Brain-based strategies that boost engagement

    Research on learning and cognition shows that certain teaching techniques improve motivation and retention.

    Novelty: Introducing new formats, topics or activities stimulates attention and curiosity.

    Social learning: Students learn more effectively when interacting with peers through discussion and collaboration.

    Movement: Short physical activities or role-playing exercises can re-energize learners and improve focus.

    Spaced practice: Reviewing material regularly in smaller sessions helps students retain vocabulary and grammar more effectively.

    Applying these principles can help sustain engagement throughout the semester.

    Questions teachers can ask to re-engage learners

    Mid-term feedback helps teachers understand what students need to stay motivated.

    Consider asking students:

    • Which classroom activities help you learn the most?
    • What part of language learning feels most challenging right now?
    • What topics would you enjoy discussing in class?
    • What skills would you like to improve before the course ends?
    • What type of practice helps you remember vocabulary best?

    These conversations strengthen teacher-student relationships and ensure lessons meet learners’ needs.

    How SMART goals help restore momentum

    One effective way to overcome the mid-term slump is to set SMART goals, objectives that are specific, measurable, achievable, relevant and time-bound.

    For example:

  • A teacher looking at a laptop with two female students
    Why learn and love grammar in the digital age?
    By Jennifer Recio Lebedev
    Reading time: 5 minutes

    Back in 2023, I gave my first piano recital. Despite having played since childhood, I had limited performance experience. A string of negative self-talk held me back in the past:

    •  I’m bad at performing.
    • I can’t play for other people.

    But then I did it. I sat down at the baby grand, alone on the stage with my teacher in the wings, watching. My performance was not perfect, but I got through it…and my music was met with applause and positive comments afterwards. I have continued to perform each year and although I still get nervous, I know I am improving. The difference is that I am talking and thinking differently about myself and my music. This allows me to perform better.

    Does this make you wonder how much more some English language students could achieve if they let go of their anxiety, dislike and other limiting beliefs about studying and using grammar?

  • A teachr pointing at a workbook on a table inbetween two students
    Common mistakes teachers make and how to avoid them
    By Charlotte Guest
    Reading time: 5 minutes

    Teaching is a profession built on reflection. Even the most experienced educators occasionally look back at a lesson and think, “I could have done that better.” The truth is that mistakes are not a sign of failure; they are a powerful source of professional growth.

    There are many common mistakes teachers make. When newer language teachers recognize them early on, it can prevent ineffective habits from becoming routine. Whereas when experienced educators revisit these common mistakes, it can reveal subtle patterns that affect student engagement and learning. See if you recognize any of these common mistakes – and then learn techniques and strategies to avoid them.

    Why recognizing teaching mistakes accelerates professional growth

    The best teachers treat mistakes as diagnostic tools. Instead of asking “Did this lesson work?” they ask more useful questions:

    • What evidence shows that students understood the concept?
    • Who participated and who stayed silent?
    • Which activities generated genuine communication?

    This reflective approach is the foundation of professional development for teachers. When teachers regularly evaluate their methods, they move from simply delivering lessons to practicing responsive teaching, adapting instruction based on student needs in real time.

    In other words, the goal isn’t perfection. It’s continuous improvement.