Craft the perfect job description: Ensure your candidates have the right English proficiency

Samantha Ball
A group of business people stood around a board with sticky notes on smiling
Reading time: 3 minutes

English is the international language of business and a foundational skill for many roles. The right level of English proficiency is key for individuals and businesses to excel.

But what is the “right” level?

English is not a one-size-fits-all skill. Customer Service Representatives need different English skills to IT Systems Managers. Senior staff will often need more advanced English skills than junior staff.

Enhance your hiring process with GSE Job Profiles
Play
Privacy and cookies

By watching, you agree Pearson can share your viewership data for marketing and analytics for one year, revocable by deleting your cookies.

We know that, for hiring professionals, it can be a challenge to work out your specific language requirements. You aren’t English assessors, so you may default to using vague descriptions, like “strong English skills” or always asking for a B2-level English certification.

But taking this approach means you might be asking for more or less proficiency than the role needs. The knock-on effect? You miss out on great candidates for your roles, spend more money upskilling new hires and waste time on unsuitable applicants.

Understanding the right level of English for your business

Being precise about the English skills needed for specific roles enables hiring managers to get the right candidate(s). It can help you:

  • Identify best-fit top talent quickly
  • Set insight-driven cut scores and progress the right percentage of quality candidates
  • Make more confident hiring decisions
  • Ensure new hires have the right skills for the role from day one

Pearson’s GSE Job Profiles gives professionals accurate English language skill profiles for almost 1400 roles, so you can identify applicants with role-fit English skills.

GSE Job Profiles gives talent acquisition professionals a competitive advantage to finding the best staff. It helps you go beyond generic language skill requirements for candidates, set targeted cut scores based on global standards and reduce the risk of mis-hires. A bad hire can cost you 30% of the employee's salary, an expense that typically increases with job level.

Powered by Pearson’s GSE and Faethm by Pearson, GSE Job Profiles is the first and only tool mapping English skills to roles, giving you trusted global benchmarks for English language assessments. It’s the result of over 30 years of language learning, developed using real English test responses and validated by industry experts.

Defining the role requirements

Defining the role requirements is a crucial step in the hiring process. It involves identifying the key tasks, skills and qualifications needed for the role. A well-defined description helps attract the right applicant and ensures that the hiring process is focused on finding the best fit for the position.

To define the role requirements, managers should consider the following:

  • The key responsibilities and tasks associated with the role
  • The skills and qualifications required to perform the role successfully, including the precise English skills needed
  • The company culture and values that the candidate should align with
  • The long-term goals and objectives of the role

This will help attract qualified candidates and ensure that the process is efficient and effective.

How can I use the GSE Job Profiles in my job description?

Here’s how to integrate GSE Job Profiles insights into your hiring processes and hire best-fit candidates for your roles fast.

1. Identify the English skills needed for your roles: Remove the guesswork and find out the right level of English for your roles using our GSE Job Profiles demo or by getting in touch with our experts.

2. Assess candidates’ language ability: Use a fast, accurate and business-relevant English test, like Versant by Pearson, to get a complete picture of your potential candidates’ language competency.

3. Compare candidate results with cut scores: Progress candidates that meet the agreed-upon required English level for the role.

4. Ensure a fast start with upskilling recommendations: Use GSE Job Profiles insights to make targeted language learning recommendations for new hires and help them thrive in their roles.

Get started with the GSE Job Profiles for your hiring process

GSE Job Profiles is a game-changer for HR professionals looking to hire top employees. By leveraging this powerful tool, you can make data-driven hiring decisions, enhance candidate-role fit, and ultimately drive business success.

Ready to revolutionize your hiring?

Try the GSE Job Profiles demo

Or, for access to the full GSE Job Profiles database, book a free consultation with our experts now.

More blogs from Pearson

  • A woman and man working together on laptop in library
    AI in Language Education: What educators should use (and what to avoid)
    By Charlotte Guest
    Reading time: 5 minutes

    AI is changing language classrooms fast, but not every tool adds value. The best teachers use AI as a partner, supporting planning, feedback and differentiation, while keeping key moments of teaching human.

    Here’s what works, what to avoid, and how to use AI responsibly in ESL classrooms.

    How AI is transforming language teaching

    AI is transforming how teachers work, but it doesn't replace them.

    At its best, AI enhances three core areas:

    • Planning efficiency: Generate lesson outlines, activities and scaffolding in minutes
    • Differentiation at scale: Adapt materials for mixed-level classrooms instantly
    • Feedback loops: Provide faster, more frequent feedback on writing and practice tasks

    But the key shift is pedagogical. AI aligns naturally with:

    • Learner-centered methods: Students engage more actively with adaptive content
    • Teaching like a coach: Teachers guide, refine and personalize rather than deliver everything directly
    • Modern teaching methodology: Blended, flexible and responsive instruction

    When used effectively, AI allows teachers to concentrate on the most important aspects of language learning: interaction, communication and human connection.

  • A woman smiling working on a laptop
    Studying in the USA? A fast at-home English test is now an option
    By Abi Fordham
    Reading time: 2 minutes

    If you’re a student planning to study in the USA, life probably feels a bit like having too many tabs open at once. University sites. Visa info. Messages from friends already abroad. And a growing list of things that all feel important.

    Somewhere in the middle of that is your English test.

    A test people trust for good reason

    For years, students have chosen PTE because it’s built to be trusted, backed by real expertise, research and quality. That’s why it’s become a familiar name for students planning to study abroad, and why institutions trust it too. That foundation hasn’t changed. What has changed is how students live, learn, and prepare today.

    Same roots, for different routes

    PTE Express originates from the same principles. Same values. Same attention. It’s simply tailored for a different kind of test taker at a specific point in their journey. If you’re aiming to study in the USA and need a quick, at-home English test, PTE Express is made to fit into your life rather than forcing you to reshape everything around a test date. And let’s address test anxiety because it’s a real concern.

    Many students worry about English tests. Not because they don’t know English, but because test situations can make things feel harder than they should be. Speaking to an examiner face‑to‑face can feel intimidating. Worrying about being misunderstood because of your accent is a real concern. Travelling to a test centre adds pressure before you even start. Sitting in an unfamiliar room can make nerves worse.

    That’s not a lack of ability. That’s just being human. While PTE Academic already addresses lots of these worries, we have gone a step further with PTE Express.

    Why at‑home testing can feel different

    One of the quiet benefits of an at‑home test is how much calmer it can feel. You’re in a familiar space. You control your environment. There’s no examiner in front of you, just you and the screen. For many students, that makes it easier to focus and show their real English, without the extra stress that comes from unfamiliar settings or face‑to‑face pressure. PTE Express was designed with this in mind: calm, considered, and supportive, while still being secure and trusted by institutions.

    When the USA is the plan

    If you already know the USA is your destination, things can start to feel more time‑sensitive. Deadlines get closer. Decisions feel heavier. You’re no longer exploring, you’re preparing your next move. PTE Express fits naturally here. It’s a fast, at‑home option for US study, built on the foundations of Pearson that students already trust, and delivered in a way that works for when life is busy and timelines are tight.

    A choice that actually reduces pressure

    The good news is, you don’t have to overthink this. If you want to keep your options open across different countries, there’s a trusted path in PTE Academic that supports that. If you’re focused on studying in the USA and want something fast, familiar and at home, there’s now an option designed for exactly that. No trade‑offs. No feeling like you’re cutting corners. Just choices that match different moments.

    Focus on what really matters

    Studying in the USA is a big step. It’s about independence, growth and starting something new. Your English test should feel like something that supports you quietly in the background, not something that adds more stress to an already intense moment. With PTE Express now live in most countries, including India, students heading to the USA have a calm, trusted at‑home option, built on foundations that have been relied on for years. And sometimes, feeling calm and confident is exactly what helps you do your best.  

  • Man sat outdoors holding a tablet smiling
    Understanding and managing technostress
    By Amy Malloy
    Reading time: 2 minutes

    What is technostress?

    If you find yourself constantly checking social media or feeling pressure to keep up with the latest technology, you may be experiencing technostress. It can show up in different ways, including difficulty focusing on everyday tasks, low motivation or mood, and anxiety around using technology. It even causes some people to avoid digital tools altogether.

    Technostress affects people differently, but at its core is a shared experience, as Chiapetta (2017) defines it: “Technostress is a syndrome that occurs when a person, subjected to information overload and continuous contact with digital devices, develops a state of stress.” This constant exposure to technology has only got more extreme since Chiapetta since defined the syndrome. As a result, technostress is something that more and more people are likely to experience.