How does increasing English proficiency drive international growth? Read on to find out how future-focused business leaders are gaining a competitive edge globally by investing in English language training.
The link between English language proficiency and global business growth is indisputable, and this presents leaders with an exciting opportunity to gain a competitive advantage.
Play
We know that English is the universal language of business, and globally, one in four of us speaks it to at least a useful level – that’s 1.75 billion of us. And not just in person either – it’s also the language of emerging technologies and the internet, with almost 60% of all online content being in English.
Groundbreaking research has underpinned the importance of English at work. Pearson’s global research report, How English empowers your tomorrow, reveals stark figures confirming the vital role of English in business.
Advances in technology, including a huge leap forward in AI, along with better connectivity, improved education, more outsourcing, political shifts and expanded customer bases have all played their part in transforming the international business landscape.
These trends are generating more international opportunities than ever before, but only the businesses that can effectively operate across borders will benefit. Business leaders are responding by promoting English as the common language among diverse, global teams.
Better English has multiple benefits for your business, which cannot be overstated. Let’s look at some of the leading benefits of investing in English language training for your team.
When employees are empowered to improve their workplace English skills, an uptick in confidence can be seen not only in their communication but also across a full spectrum of other skills. English proficiency powers a multitude of soft skills including emotional intelligence (EQ), innovation, diversity of thinking, creativity, collaboration and adaptability at work. This is especially important in promoting collaboration across hybrid/remote teams that are often operating across borders and different time zones.
Higher-order cognitive skills such as complex problem-solving, originality, fluency of ideas and active learning are the currency of the future, and high-performing teams tend to demonstrate these skills in abundance.
Investing in your team’s English proficiency has the power to strengthen teams, bolster teamwork and drive productivity. Takenobu Miki, TORAIZ Inc. President, Japan, says:
“Being able to speak English is directly linked to success in international business settings and is essential for communicating with people from diverse cultures and backgrounds. Proficiency in English can also expand our career possibilities and open up new professional opportunities.”
Using one common language among teams and ensuring employees feel comfortable and confident in their English proficiency brings everyone together. A sense of unity and shared understanding will infiltrate every aspect of their work and will also feed into better cross-cultural understanding and greater awareness of cultural nuances.
This will have a positive effect on diversity, equity and inclusion (DE&I) initiatives across your business and contribute towards a healthy culture of learning. All this can only lead to more cooperation and collaboration, a greater sense of belonging and a common drive to achieve shared goals.
Whether your customer base is established all around the world or you’re breaking into new markets, English proficiency is key to success.
With better English skills, all the outward-facing functions of your business will benefit. This includes your sales team, who will feel empowered in every interaction with a new business prospect. Your customer support team will be able to deliver next-level aftercare service to your customer base. Your marketing team will have improved language skills which they can use to broaden your reach and build brand awareness across multiple countries and cultures.
No matter the team they belong to, better English skills will help your employees build strong and reciprocal strategic relationships, including with suppliers and other important external stakeholders.
Recruitment and talent acquisition leaders are improving their own English language proficiency to access wider, more diverse talent pools and identify candidates with strong English skills. Offering language training as an employee benefit signals to candidates their future employer’s commitment to ongoing professional development. This not only increases the number of suitable candidates per role, but also improves retention rates once the position has been filled.
According to the Harvard Business Review:
“To ensure that you are hiring the best people, you may need to accept some limitations on language capabilities and be prepared to provide training to meet both global and local language needs.”
Pearson’s Power Skills report states that 58% of hiring managers currently test potential candidates' English language skills at the interview stage to ensure that they can seamlessly integrate into the corporate culture. Increasing numbers of recruiters are incorporating language assessment in their hiring practices and advertising language training as a key benefit of a role.
You won’t just attract the top talent, but you’ll retain it, too. It’s well known that job satisfaction is a key driver of good staff retention and engagement. Pearson's research has identified a clear correlation between job satisfaction and level of English proficiency, with a 24-point difference between those with the lowest and highest levels of English. Indeed, candidates themselves understand the importance of language proficiency in the context of a global marketplace. They’re taking a proactive approach by using language assessment tools to provide evidence of their English proficiency as part of their job search.
Eva Lopez, Learning and Development Associate, Publicis Global Delivery, says:
“Our workforce consists mostly of Generation Z and Millennials, and we want to retain this talent. We designed our Learning and Development program with English language training at its core, to meet both the business need to improve our employees’ use of English at work, and to improve staff retention by offering language training as a benefit.”
In addition to soft skills, English is a vital core skill that enables learning hard technical skills, especially across the IT, technology, innovation and engineering sectors. Frequently the training required for technical skills is either in English, or the programs themselves incorporate English.
The conversation around the future of a global workplace can focus on automation making workers obsolete, but Pearson’s Future of Skills research reveals a different picture – only one in five workers are in occupations that will shrink. The future is about leveraging both human and machine capabilities so they can work together. That means human skills – the ones that machines can’t replicate – are in increasing demand.
Our global research report, How English empowers your tomorrow, urges leaders to take action:
“Employees are craving language training at work and employers ignore this request at their peril. They risk losing their talent to the 30% of organizations that have taken this employee feedback on board.”
Along with attracting new talent, English proficiency gives leaders the chance to offer their current workforce more opportunities for growth and career development. Internal talent can be nurtured and promoted to international roles, meaning there’s less risk of them moving on.
As well as opportunities for individuals, a collective proficiency in English positions your business favorably when it comes to seizing emerging market opportunities as they arise, wherever in the world they are.
CEO of EduGuide, Isaac Johnson, says:
“English is an essential skill for the future. English language training around the world has never been in such high demand. High-quality English training that uses technology to personalize learning should be the standard for every HR department and educational institution.”
A team adept in English is strategically positioned to capitalize on new prospects, regardless of their location. English is the core strength that gives your organization a competitive edge over your rivals.
So, with English proficiency delivering all these benefits and more, how do you implement language training in your own organization?
Show employees you’re committed to building a culture of learning by implementing a plan and letting the team know that you’re invested in their English language proficiency.
We’ve developed a handy step-by-step guide on how to implement English language training in your organization which will help you get started. Increasing numbers of recruiters are moving to a formalized, computer-based test such as Versant by Pearson for a more inclusive, business-relevant assessment of English ability levels. Then, Learning and Development managers are implementing programs to upskill all employees in business English, using relevant platforms such as Mondly by Pearson.
Find out more about how we can support your organization’s international growth with Pearson Language Solutions for Work.
If you liked this article and want to save or share it, you can download it here.
Read the blog post 'Ensure international business success with language training'.
If 2025 taught us anything, it’s that educators who lead with heart, ingenuity and resilience help students thrive. Your creativity drove the momentum. Your learners set the direction. Our role at Pearson was to support your journey with tools that save time, create impact and open more opportunities for your students.
Here’s your Educator Wrapped for 2025.
In international education, admissions are just the beginning. While securing a place at a university is a massive milestone for a student, measuring success continues for them from the moment they arrive on campus. Institutions know that academic performance, engagement and retention are shaped long before the first lecture begins, and one of those critical factors is English language proficiency.
Students who begin their studies with the right level of English are better equipped to participate fully in academic life. They understand course material, contribute to discussions and complete assignments with confidence. This foundation does not support individual achievement; it also strengthens the entire learning environment.
That is why reliable proficiency testing is more than an admissions tool. It is a strategic investment in student success.
Universities have long understood the connection between language readiness and academic outcomes. When students are placed correctly, they are more likely to thrive. Misplacement, on the other hand, can lead to frustration, disengagement and even dropout.
Reliable testing helps institutions avoid such pitfalls. It ensures that students are matched to the right level of study, reducing the need for remedial support and improving retention rates. For universities, this translates into stronger performance metrics and a cohesive student experience overall.
The Pearson English Express Test is designed to support this journey before day one. With fast, secure and trusted results, it gives both students and institutions the clarity they need to move forward with confidence.
It delivers certified scores within 48 hours, allowing universities to make timely decisions and students to begin their academic journey without delay. It is AI-powered scoring and alignment with CEFR and GSE frameworks ensures accuracy, while remote proctoring and identity verfication protect the integrity of the results.
This combination of speed, precision and security makes the Pearson English Express Test more than just a test but a strategic tool for long-term success
For universities, adopting the Pearson English Express Test is not just about streamlining admissions; it is about strengthening the entire student lifecycle. By ensuring that potential students are linguistically prepared, institutions can reduce academic risk, improve retention and enhance their reputation for supporting international learners.
The Pearson English Express Test helps universities to demonstrate a commitment to quality and care. It shows that they are not just admitting students, they are setting them up for success.
In a competitive global education market, institutions need solutions that go beyond the basics. The Pearson English Express Test offers a smarter, more strategically driven approach to language assessment. One that not only supports them getting into university, but also from application to graduation.
By choosing the Pearson English Express Test, universities are investing in outcomes that matter: academic success, student satisfaction and long-term institutional positive impact.
Across classrooms, holidays show up as stories, songs, recipes, colors and customs. For English educators, they also offer language tasks that build communication, intercultural understanding and community. The key is to celebrate in a way that’s inclusive, academically rich, and respectful of diverse beliefs and backgrounds. Here are some activities you can do this festive season with minimal fluff and maximum impact, each tied to clear language objectives.
