Digital Business and E-Commerce Management, 6th edition
Digital Business and E-Commerce Management
This product is not available in your country
You'll get a bound printed text.
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.
Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.
Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
Table of contents
Part 1 Introduction
1 Introduction to digital business and e-commerce
2 Marketplace analysis for e-commerce
3 Digital business infrastructure
Part 2 Strategy and applications
5 Digital business strategy
6 Supply chain management
9 Customer relationship management
Part 3 Implementation
10 Change management
11 Analysis and design
12 Digital business service implementation and optimization
All the material you need to teach your courses.Discover teaching material
Published by Pearson Canada (August 29th 2014) - Copyright © 2015