Digital Business and E-Commerce Management, 6th edition

  • Dave Chaffey

Digital Business and E-Commerce Management

ISBN-13:  9780273786542

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Overview

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

 

Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.  

 

Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

Table of contents

Part 1 Introduction

1 Introduction to digital business and e-commerce

2 Marketplace analysis for e-commerce

3 Digital business infrastructure

4 E-environment

 

Part 2 Strategy and applications

5 Digital business strategy

6 Supply chain management

7 E-procurement

8 E-marketing

9 Customer relationship management

 

Part 3 Implementation

10 Change management

11 Analysis and design

12 Digital business service implementation and optimization

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Published by Pearson Canada (August 29th 2014) - Copyright © 2015