Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right, 1st edition

Published by New Riders (June 6, 2015) © 2015

  • Meghan Casey
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  • Available for purchase from all major ebook resellers, including InformIT.com
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  • A print text
  • Free shipping
  • Also available for purchase as an ebook from all major ebook resellers, including InformIT.com

This go-to guide is ideal for Web design, user experience, business students and any other students tasked with developing clear and consistent content in any medium. It provides guidelines for developing and implementing a content strategy, and an abundance of examples along with concrete suggestions and action plans for implementing these strategies.

In the end, students will be able to:

• Tell a cohesive story, which translates into conversions

• Stop wasting time and money re-writing the same or similar content over and over

• Give customers one clear message that's consistent in all mediums

• Determine whether their content is boosting their brand and the bottom line

• Develop guidelines that let them say no to unnecessary content that's not on-brand

• Keep content up-to-date by improving organization and making the task less time-consuming

  • Section I: Get Budget and Buy-in
  • Chapter 1: Identify the Problems and Opportunities
  • Chapter 2: Convince Leaders and Get the Resources
  • Section II: Set Up for Success
  • Chapter 3: Get Stakeholders On-board
  • Chapter 4: Set and Align on Project Objectives
  • Chapter 5: Run the Project
  • Section III: Dig In and Get the Dirt
  • Chapter 6: Understand Your Business Environment
  • Chapter 7: Learn About Your Audience and Users
  • Chapter 8: Get Familiar With Your Content
  • Chapter 9: Review How Work Gets Planned and Done
  • Chapter 10: Put it all together
  • Section IV: Articulate Your Strategy
  • Chapter 11: Create a Content Compass
  • Chapter 12: Decide How You’ll Measure Success
  • Chapter 13: Design Your Content 
  • Section V: Put Your Strategy Into Action
  • Chapter 14: Create On-strategy Content
  • Chapter 15: Plan and Maintain Over Time
  • Appendix: List of Tools
  • Index

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