A Strategic Look at Competitor Analysis

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Gain strategic insights and foster creativity with a new perspective on competitor analysis to drive effective strategy design and engage leadership teams in making strategic decisions.

Charles E. Bamford, Managing Partner, Bamford Associates and Faculty, Duke University

Strategy design cannot be done effectively without an understanding and more importantly, an agreement amongst the leadership team about the current state of the competitive environment. Far too often we have students look at objective data that while interesting, does not matter to the customer. This approach to competitive analysis and its use by leadership teams provides different insights and really gets the creative juices flowing with students.