A Strategic Look at Competitor Analysis
Gain strategic insights and foster creativity with a new perspective on competitor analysis to drive effective strategy design and engage leadership teams in making strategic decisions.
Charles E. Bamford, Managing Partner, Bamford Associates and Faculty, Duke University
Strategy design cannot be done effectively without an understanding and more importantly, an agreement amongst the leadership team about the current state of the competitive environment. Far too often we have students look at objective data that while interesting, does not matter to the customer. This approach to competitive analysis and its use by leadership teams provides different insights and really gets the creative juices flowing with students.
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About the speaker
Charles E. Bamford, Managing Partner, Bamford Associates and Faculty, Duke University
Charles E. Bamford, PhD (University of Tennessee), MBA (Virginia Tech), and BS (University of Virginia). He is an adjunct professor at the University of Notre Dame, where he has been awarded the EMBA Professor of the Year Award four times. Bamford worked in industry for 12 years prior to pursuing his PhD. His last position was as the Manager of Business Analysis (Mergers & Acquisitions, Dispositions, and Business Consulting) for Dominion Bankshares Corporation (now Wells Fargo). Three years ago Chuck founded Bamford Associates, LLC and relocated to Durham, NC. He has worked with thousands of managers in the development of implementable strategic plans and an entrepreneurial orientation to growth.
His research has been published in the Strategic Management Journal, Journal of Business Venturing, Entrepreneurship Theory & Practice, Journal of Business Research, Journal of Business Strategies, Journal of Technology Transfer, and Journal of Small Business Management, among others. Bamford has co-authored four other textbooks and is the author of the fiction novel Some Things Are Never Forgiven (Penguin Press).
He has taught courses in strategy and entrepreneurship at the undergraduate, graduate, and executive levels. His teaching experience includes courses taught at universities in Scotland, Hungary, and the Czech Republic. He was a Professor and the Dennis Thompson Chair of Entrepreneurship at Queens University of Charlotte. He also held positions as an Associate Professor at Texas Christian University and at the University of Richmond. He has taught Executive MBA courses at The University of Notre Dame, Texas Christian University, Tulane University, and at Queens University of Charlotte.
Bamford has won 19 individual teaching excellence awards during his career, including 10 Executive MBA Professor of the Year Awards. He is also a Noble Foundation Fellow in Teaching Excellence.