Trending Topics in Consumer Behavior

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Dive into the latest trends and topics surrounding consumer behavior. Cristel Antonia Russell, PhD, explains the processes involved in selecting, purchasing, and disposing of goods and services.

Cristel Antonia Russell PhD, Professor of Marketing, Pepperdine University

Join Pearson co-author Cristel Antonia Russell, PhD as she delves into consumer behavior trending topics with a variety of industries. This informative webinar will cover processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we’re all consumers, many of the topics have both professional and personal relevance to students.